Real estate development company SouthStar Communities has selected Hipcricket, a mobile advertising subsidiary of Augme Technologies, Inc., to promote its program in lead generation.
Hipcricket’s AD LIFE® platform will be deployed, integrating SMS, mobile web and QR codes to draw potential new buyers to SouthStar’s communities in North Carolina and Texas.
In line with trends picked up by a growing army of SMBs, SouthStar detected a rise in traffic coming from mobile devices and wisely started looking for a solution to deliver creative content which was equally at home on smartphones and PC screens. After a good deal of scouring through the mobile advertising agencies market, the firm selected Hipcricket’s “Mobile SiteBuilder” solution, which is powered with patented device detection technology capable of identifying mobile devices and ensuring that sites appear properly on all portable gadgets.
The real estate development company’s Director of Internet Marketing, Justin Stensrut, said, “We selected Hipcricket in large part due to its extensive slate of patented mobile offerings. We’re integrating mobile web, QR codes and SMS into a re-marketable database that seamlessly works with our CRM system. Hipcricket delivers these capabilities within a single platform that allows us to run self-service campaigns.”
Commenting on the deal, Hipcricket’s Executive Vice President of Sales and Services, Doug Stovall, said that mobile phones advertising “represents an extraordinary lead generation tool for businesses that rely on consumer reach and engagement like residential communities.” He went on to commend SouthStar for having the vision to fuse the reach of SMS “with the engagement of a rich media experience provided by their mobile sites.”
A growing client base
SouthStar has so far created twenty communities in Texas and Florida and the new deal represents a significant project for an up and coming agency like Hipcricket. The stated mission of the New York-based ad agency is to empower media properties, agencies and brands “to engage customers, drive loyalty and increase sales.” To this effect, they utilize all mobile channels from SMS to 2D/QR codes, social media to branded apps, and mobile websites to advertising networks. Hipcricket counts big names like MillerCoors, Clear Channel and Macy’s amongst its clients; and now, of course, SouthStar Communities, too.