Up-and-coming business development managers may dream of one day seeing their startup achieve the online advertising sales success of industry leviathans like R/GA but, according to digital marketing high-flyer Peter Kim, size doesn’t always matter. Too slow Kim has just bid farewell to the International
As head of digital strategy for CafePress, Jason Falls has some serious social credentials, but he took a risk publishing his first book – The No B*llSh*t Social Media. If you’re in media jobs and you want to cut through the garbage and get to
What do you do if you started professional life as a high-energy physicist, but landed a job in finance after graduating? Answer: stay true to your fascination with space exploration and help develop an aerospace startup. That’s exactly what Peter Platzer, a rocket scientist who
Streaming music giant Spotify has just appointed Droga5 to take care of its creative duties, with a view to broadening its appeal from tech and music loyalists to a more mainstream audience. Droga5’s stratospheric success It’s sometimes hard to remember that Droga5, now one of
Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time. As chief content officer for MarketingProfs it’s Ann’s job
Advertisers are about to find that cross-platform advertising will be a whole lot easier, thanks to sweeping changes to the way Google intends to sell mobile ads. Mobile advertising agencies will now be spared the laborious process of submitting different strategies for different devices –
Outspoken? Arrogant? Just plain crazy? Whatever you might think of Gary Vaynerchuk, there’s no denying he’s a great exponent of simple, pared down social media marketing. CEO of VaynerMedia, Gary Vaynerchuk began his digital career by setting up the online arm of his parents’ wine
The bug tracking space has been generating a good deal of interest since Twitter acquired mobile crash-reporting tool Crashlytics in January – and error-tracking startup Sentry is poised to take full advantage with the launch of a hugely revamped platform. Since its early days a
Intrepid e‑commerce managers and e‑commerce analysts with an ear to the ground for business success stories will be impressed by the modest but seemingly inexorable rise of the Latvian-based startup, Sellfy. The company is an e‑commerce platform that lets digital content creators sell digital products