Pros with media jobs in mobile advertising agencies are beginning to wake up to the potential of in-app advertising, but they’re still not fully capitalizing on it yet. So says Marc Parrish, an adviser at the New York mobile relationship management agency, Appboy. And he’s
New year, new opportunities, new ideas; art directors and account managers who want their online advertising agencies to go on rising in 2014 might do well to heed advice from Dan Dinsmore, the CEO of award-winning New York creative agency Overit. He offers some intriguing
E‑commerce managers in New York are set to have a new and welcome resident during Q1 2014 when the Irish e‑commerce fraud prevention firm Trustev opens a new office there. The move is thanks to a second round of seed funding for the fledgling firm
There isn’t a social media manager alive who wouldn’t admit that keeping track of all your interests on Twitter is slightly more difficult than herding cats. But thanks to New York-based startup Tweet Binder, that job just got a whole lot simpler. Founded in Spain
When it emerged back in June that former Apple executive Tim Bucher was assembling a killer team of tech wizards for his new Silicon Valley startup Black Pearl Systems, any savvy product manager could tell you that something exciting was in the offing. But what,
As anyone with experience of media jobs in mobile advertising agencies can tell you, if a mobile analytics company can raise just south of $65 million by its eighth year of existence, it’s got a pretty hot product on offer. And having raised a further
Those with media jobs in mobile advertising agencies who are skeptical about Instagram’s recent, much-vaunted foray into advertising might want to think again: early results suggest that it’s going to be a valuable platform for advertising. Why mobile advertising agencies will be taking Instagram seriously
Seasoned ecommerce analysts may be aware of several ecommerce startups claiming to be “Über laundry services”. But while New York-based startup FlyCleaners might not be the only laundry pick-up service of its kind, it may be the most flexible and user friendly. And it’s just
Jobbing business development managers are fully aware that good online advertising sales are born on the back of creative verve and technological innovation. Brand engagement platform GumGum has a thing or two to teach Adland about both. When artist and techno-geek merge Founded in Santa Monica