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NY’s Tremor Video goes on an appointments spree

Things are mov­ing fast at Tremor Video: it’s made a flur­ry of new appoint­ments and launched a new cam­paign on video viewa­bil­i­ty standards.

Hir­ing spree

Prod­uct man­agers with an inter­est in ad tech may recall that we last vis­it­ed Tremor Video here in April, when it launched a new auto­mat­ed cross-screen opti­miza­tion ser­vice for agen­cies want­i­ng the best ROI on their video ads. This week, the video ad tech start­up has been extend­ing its reach with some impor­tant new appoint­ments and a pro-bono edu­ca­tion­al cam­paign aimed at enlight­en­ing the ad indus­try on the Media Rat­ing Council’s new video viewa­bilty standards.

On Tues­day, the com­pa­ny announced that it had appoint­ed erst­while Yahoo direc­tor Sue Hunt to a new­ly-cre­at­ed role as Head of Pro­gram­mat­ic for its Euro­pean oper­a­tions. She brings a glit­ter­ing list of achieve­ments with her, hav­ing also worked for three years as the EMEA direc­tor of ad exchange Right Media. In her new role, Ms. Hunt will take on the task of devel­op­ing part­ner­ships between her new employ­er and agency trad­ing desks all over Europe.

Anoth­er day, anoth­er appoint­ment: on Tues­day, Tremor announced the appoint­ment of Jay Baum as VP of Agency Busi­ness Devel­op­ment. He’ll have his feet under a desk in the company’s New York head­quar­ters, and will focus on deep­en­ing rela­tion­ships with agen­cies, edu­cat­ing them on Tremor Video’s sophis­ti­cat­ed cross-screen and social tar­get­ing capa­bil­i­ties. Mr. Baum, too, brings some impres­sive cre­den­tials with him: he’s worked for twen­ty years on the agency side with top glob­al brands and, from 2010, was EVP and Direc­tor of nation­al Video at Deutsch.

Viewa­bil­i­ty education

Job­bing prod­uct man­agers will appre­ci­ate that when a com­pa­ny launch­es on a flur­ry of appoint­ments (it also appoint­ed a new VP of Nation­al Auto­mo­tive Sales, Kel­ly Hol­lis Brown, and a new VP of Nation­al Con­sumer Pack­aged Goods, Antho­ny Flac­caven­to), it’s clear­ly going places. And as if this wasn’t enough, Tremor has also announced a new PSA cam­paign con­sist­ing of four mil­lion impres­sions per release, all in aid of dis­sem­i­nat­ing the MRC’s new viewa­bilty stan­dards to the video ad industry.

Any prod­uct man­agers who’ve been fol­low­ing the devel­op­ment of these stan­dards will know that they were giv­en the green light by the MRC on June 30th, and des­ig­nate as view­able any video ad that’s at least 50 per­cent in-view for two con­sec­u­tive seconds.

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