Things are moving fast at Tremor Video: it’s made a flurry of new appointments and launched a new campaign on video viewability standards.
Product managers with an interest in ad tech may recall that we last visited Tremor Video here in April, when it launched a new automated cross-screen optimization service for agencies wanting the best ROI on their video ads. This week, the video ad tech startup has been extending its reach with some important new appointments and a pro-bono educational campaign aimed at enlightening the ad industry on the Media Rating Council’s new video viewabilty standards.
On Tuesday, the company announced that it had appointed erstwhile Yahoo director Sue Hunt to a newly-created role as Head of Programmatic for its European operations. She brings a glittering list of achievements with her, having also worked for three years as the EMEA director of ad exchange Right Media. In her new role, Ms. Hunt will take on the task of developing partnerships between her new employer and agency trading desks all over Europe.
Another day, another appointment: on Tuesday, Tremor announced the appointment of Jay Baum as VP of Agency Business Development. He’ll have his feet under a desk in the company’s New York headquarters, and will focus on deepening relationships with agencies, educating them on Tremor Video’s sophisticated cross-screen and social targeting capabilities. Mr. Baum, too, brings some impressive credentials with him: he’s worked for twenty years on the agency side with top global brands and, from 2010, was EVP and Director of national Video at Deutsch.
Jobbing product managers will appreciate that when a company launches on a flurry of appointments (it also appointed a new VP of National Automotive Sales, Kelly Hollis Brown, and a new VP of National Consumer Packaged Goods, Anthony Flaccavento), it’s clearly going places. And as if this wasn’t enough, Tremor has also announced a new PSA campaign consisting of four million impressions per release, all in aid of disseminating the MRC’s new viewabilty standards to the video ad industry.
Any product managers who’ve been following the development of these standards will know that they were given the green light by the MRC on June 30th, and designate as viewable any video ad that’s at least 50 percent in-view for two consecutive seconds.