Things are movÂing fast at Tremor Video: it’s made a flurÂry of new appointÂments and launched a new camÂpaign on video viewaÂbilÂiÂty stanÂdards. HirÂing spree ProdÂuct manÂagers with an interÂest in ad tech may recall that we last visÂitÂed Tremor Video here in April, when it
New York ad tech startÂup ChartÂbeat is unveilÂing a new prodÂuct to add to its real-time anaÂlytÂics arseÂnal, a develÂopÂment which should perÂsuade even the most skepÂtiÂcal prodÂuct manÂagÂer that it’s seriÂous about its aim to improve the metÂrics for gaugÂing how well native adverÂtisÂing is doing.
ProdÂuct manÂagers in the tech secÂtor might spare a thought for the plight of the conÂtemÂpoÂrary digÂiÂtal marÂketer tryÂing to make the best fist of conÂtent marÂketÂing. It’s not only grown in sigÂnifÂiÂcance over the last few years through its abilÂiÂty to tap new revenue
RememÂber those conÂtent farms that floodÂed search engines with low-grade, link-baitÂed conÂtent marÂketÂing? Well, thanks to rapid changes in digÂiÂtal adverÂtisÂing and pubÂlishÂing busiÂness modÂels, they’ve become a good deal less prevaÂlent than they used to be. But as well-informed a tech prodÂuct manÂagers will
It’s probÂaÂbly no secret that most prodÂuct manÂagers think augÂmentÂed realÂiÂty is a clever idea, but one marred by an overÂly clunky user interÂface; it’s been around for a while but its day just hasn’t realÂly come. One San FranÂcisÂco startÂup, though, may be bringing