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NY’s Tremor Video goes on an appointments spree

business development jobs in chicago

Things are mov­ing fast at Tremor Video: it’s made a flur­ry of new appoint­ments and launched a new cam­paign on video viewa­bil­i­ty stan­dards. Hir­ing spree Prod­uct man­agers with an inter­est in ad tech may recall that we last vis­it­ed Tremor Video here in April, when it launched a new auto­mat­ed cross-screen opti­miza­tion ser­vice for agen­cies want­i­ng the best ROI on their video ads. This week, the video ad tech start­up has been extend­ing its reach with some impor­tant new appoint­ments and a pro-bono edu­ca­tion­al cam­paign aimed at enlight­en­ing the ad indus­try on the Media Rat­ing Council’s new video viewa­bilty stan­dards. On Tues­day, the com­pa­ny announced that it had appoint­ed erst­while Yahoo direc­tor Sue Hunt to a new­­ly-cre­at­ed role as Head of Pro­gram­mat­ic for its Euro­pean oper­a­tions. She brings a glit­ter­ing list of achieve­ments with her, hav­ing also worked for three years as the EMEA direc­tor of ad exchange Right Media. In her new role, Ms. Hunt will take on the task of devel­op­ing part­ner­ships between her new employ­er and agency trad­ing desks all over Europe. Anoth­er day, anoth­er appoint­ment: on Tues­day, Tremor announced the appoint­ment of Jay Baum as VP of Agency Busi­ness Devel­op­ment. He’ll have his feet under a…

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Chartbeat sets out to improve native advertising with new metrics suite

Chartbeat sets out to improve native advertising with new metrics suite

New York ad tech start­up Chart­beat is unveil­ing a new prod­uct to add to its real-time ana­lyt­ics arse­nal, a devel­op­ment which should per­suade even the most skep­ti­cal prod­uct man­ag­er that it’s seri­ous about its aim to improve the met­rics for gaug­ing how well native adver­tis­ing is doing. Chart­beat CEO Tony Haile believes that a major rea­son why native adver­tis­ing has so far failed to live up to its billing as “this great new hope for pub­lish­ing” can be stat­ed in six words: “So much of native is bad.” Beyond impres­sions This is where it gets inter­est­ing for tech prod­uct man­agers: Haile believes that much of that bad­ness is down to poor mea­sure­ment. Typ­i­cal­ly, adver­tis­ers will only see how many impres­sions their spon­sored con­tent has received on a publisher’s web­site, and maybe how many times a post has been shared on social media. But count­ing eye­balls tells adver­tis­ers noth­ing about how good the con­tent was. So the new Paid Con­tent ser­vice sets out to change all that, and prod­uct man­agers pre­sid­ing over it will be nego­ti­at­ing with both adver­tis­ers and pub­lish­ers, because both are like­ly to want to use it. With easy-on-the-eye graph­ics, it shows not only the stan­dard eye­ball count but how many vis­i­tors…

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Competitive Intelligence startup TrackMaven gets a big helping hand in its quest to become market leader

Prod­uct man­agers in the tech sec­tor might spare a thought for the plight of the con­tem­po­rary dig­i­tal mar­keter try­ing to make the best fist of con­tent mar­ket­ing. It’s not only grown in sig­nif­i­cance over the last few years through its abil­i­ty to tap new rev­enue chan­nels, it’s grown in com­plex­i­ty, too. The num­ber of chan­nels mar­keters must cre­ate engag­ing con­tent with­in has bur­geoned, climb­ing above 20 in the last three years alone. And this is exact­ly where com­pet­i­tive intel­li­gence start­up Track­Maven comes to the res­cue. Smart aggre­ga­tion Found­ed by Acceleprise Gen­er­al Man­ag­er Allen Gan­net in Sep­tem­ber 2013, Track­Maven is designed to solve the com­plex­i­ty headache for dig­i­tal mar­keters with finite bud­gets, pulling togeth­er into one dash­board all the rel­e­vant data from earned, paid and owned media chan­nels. Dig­i­tal mar­keters get to see not only what their rivals are up to across 15 chan­nels, but what’s work­ing for them, too. But prod­uct man­agers famil­iar with the com­pet­i­tive intel­li­gence mar­ket will be aware that there are plen­ty of tools out there crunch­ing first-par­­ty ana­lyt­ics and social lis­ten­ing data (what peo­ple say about the brands they come across as opposed to what the brands say about them­selves). Track­Maven goes fur­ther: mar­keters not only…

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Contently renews its fight against cheesy content marketing with $9 million cash injection

Remem­ber those con­tent farms that flood­ed search engines with low-grade, link-bait­ed con­tent mar­ket­ing? Well, thanks to rapid changes in dig­i­tal adver­tis­ing and pub­lish­ing busi­ness mod­els, they’ve become a good deal less preva­lent than they used to be. But as well-informed a tech prod­uct man­agers will be aware, New York-based tech start­up Con­tent­ly has sin­gle­hand­ed­ly played a major part in that war on cheesy con­tent since its launch in 2011. And, hav­ing just snagged $9 mil­lion in Series B fund­ing, it’s well posi­tioned to con­tin­ue the bat­tle with renewed for­ti­tude. Two busi­ness mod­els in one With its army of free­lance jour­nal­ists and its soft­ware plat­form, Con­tent­ly joins brands and mar­keters with tal­ent­ed free­lancers to pro­duce tru­ly engag­ing, top-qual­i­­ty native con­tent cre­at­ed for today’s dig­i­­tal-savvy con­sumers since 2011. As its co-founder and CEO, Shane Snow, puts it, Con­tent­ly “is a mix between two busi­ness mod­els, a soft­ware tech­nol­o­gy com­pa­ny and a tal­ent man­age­ment com­pa­ny.” That mix has cer­tain­ly proven a hit with investors, as the recent hefty round tes­ti­fies. But any prod­uct man­ag­er with more than a pass­ing acquain­tance with native adver­tis­ing will know what’s turned them on: when con­tent mar­ket­ing is han­dled intel­li­gent­ly, it’s proven very effec­tive. An all round hit?…

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San Francisco startup Dekko launches ‘magical’ virtual reality racing game

It’s prob­a­bly no secret that most prod­uct man­agers think aug­ment­ed real­i­ty is a clever idea, but one marred by an over­ly clunky user inter­face; it’s been around for a while but its day just hasn’t real­ly come. One San Fran­cis­co start­up, though, may be bring­ing that day for­ward rapid­ly with its excit­ing­ly addic­tive rac­ing game, replete with vir­tu­al cars zoom­ing around table­tops. Mag­i­cal fun Con­ven­tion­al wis­dom amongst many prod­uct man­agers in the tech indus­try is that aug­ment­ed real­i­ty is cur­rent­ly just a tad too cum­ber­some to catch on in a big way. To get that vir­tu­al item over­laid on a real world scene, you have to get your smart­phone or tablet out and pan those cam­eras around until it looks right through the device’s viewfind­er. But as Google Glass draws clos­er, that could all be about to change. Dekko, for one, is a com­pa­ny that thinks that vir­tu­al reality’s Big Day is just around the cor­ner. Skep­ti­cal prod­uct man­agers might like to know that it’s just scooped an addi­tion­al $1.3million in fund­ing on top of the $1.9million it raised last Fall. And it’s not alone in tak­ing this bull­ish­ly opti­mistic view – investors seem to think something’s in the air…

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