Things are moving fast at Tremor Video: it’s made a flurry of new appointments and launched a new campaign on video viewability standards. Hiring spree Product managers with an interest in ad tech may recall that we last visited Tremor Video here in April, when it
New York ad tech startup Chartbeat is unveiling a new product to add to its real-time analytics arsenal, a development which should persuade even the most skeptical product manager that it’s serious about its aim to improve the metrics for gauging how well native advertising is doing.
Competitive Intelligence startup TrackMaven gets a big helping hand in its quest to become market leader
Product managers in the tech sector might spare a thought for the plight of the contemporary digital marketer trying to make the best fist of content marketing. It’s not only grown in significance over the last few years through its ability to tap new revenue
Remember those content farms that flooded search engines with low-grade, link-baited content marketing? Well, thanks to rapid changes in digital advertising and publishing business models, they’ve become a good deal less prevalent than they used to be. But as well-informed a tech product managers will
It’s probably no secret that most product managers think augmented reality is a clever idea, but one marred by an overly clunky user interface; it’s been around for a while but its day just hasn’t really come. One San Francisco startup, though, may be bringing