No matter how creative an art director you may be, or how talented an account manager, if your digital ad placements aren’t right, your flare and skill will remain under a bushel. But New York’s fledgling advertising startup Clickit Digital is poised to bring an end to that problem.
True cross channel placement and progress monitoring
Launched in September 2012 out of New York’s “Startup Alley”, the Albany-based newbie has built an online platform that finely targets ad delivery across Mobile, Video, Display, Social Media and Search channels, allowing clients to manage the whole caboodle from a single place (and they can access live support from Clickit’s team of experts, too).
Even novice managers will be aware that fathoming out the optimal ad placement strategy is a complicated and laborious business. A new dashboard is soon to be unveiled, which will let the company’s 30-odd clients track web traffic using click-through and impression data from sources like Facebook, LinkedIn and Google.
The start-up’s co-founder and President of its digital media strategy team, Lisa Aiello, explained, “With the dashboard, we can show clients which ads are most successful and why.”
He fellow co-founder (now CEO) Chrissie Van Wormer added:
“We wanted to specialize in something. We are working in a [digital] space that not a lot of people are familiar with. It is so targeted, making it really easy to track results with reports and analytics.”
Account managers especially will appreciate the tedium-busting technological wizardry of the new dashboard, which lets Clickit’s clients shift their budgets from channel to channel according to which of the ad placements are getting the most traffic.
Most of the startup’s clients are print, billboard, radio and TV advertising firms who’ve turned to Clickit to manage the digital component of their overall campaigns. So far, each client has brought a half-dozen more to the startup, which charges a management fee to cover analyzing, strategizing and optimizing the ad success data its platform generates.
Last year, the startup hit a total of $500,000 in online advertising sales. According to Van Wormer, it’s steadily on course to at least double that by the end of 2014. Not bad for a firm that hasn’t even reached its second birthday yet.