New York-based business development managers toiling to drive online advertising sales have a new neighbor from London to assist them: London-headquartered digital advertising platform Adstream has just opened the doors of its new office at 115 W 18th St.
Multiple operations, one dashboard
The 13-year-old company currently delivers two million-plus ads every year to over 106 countries, serving in excess of 5,000 customers from its 30 regional offices, and covering desktop, mobile and television platforms. The new location will serve as the headquarters of Adstream America.
The move follows a major deal with Comcast’s AdDelivery service, which will see the two companies partner the launch of a new platform providing ad distribution for Comcast’s ten thousand-plus local, regional and national advertisers in the U.S. and Canada.
If our jobbing business development manager is wondering what makes Adstream unique, the answer lies in its technology, which lets clients transcode files, create project folders and reels, manage projects and obtain reports on all activities using a single tool (The platform allows agencies and brands to store, deliver, approve and send multi-media content from a single dashboard).
NYC — the gateway to the U.S.
New Yorker Peter Kuhn, who spent the last eight years at the global brand agency TAQ, has just been appointed Adstream’s new President of the Americas, and will oversee operations in the company’s New York, Los Angeles, Miami, Sao Paolo and Buenos Aires locations.
Until now, Adstream has focused its efforts on Australia (where it actually originated before moving its HQ to London), Asia, Latin America and Europe. The New York initiative, which was necessitude by the Comcast deal, will allow the company to build its ad production operations across the city.
Mr. Kuhn, who worked alongside Adstream in his former role, believes that New York’s Silicon Alley is a much better location for the firm’s U.S. HQ than the Bay Area. He said:
“New York City is the key entryway to the U.S. advertising market and creates a truly global footprint for this company. There’s a really dynamic change going on in the industry that allows advertisers to really target consumers. New York City has the talent and proximity to the advertising sector that will allow us to take advantage of this moment.”
We think our jobbing business development manager will agree.