Well this seems pretty straight forward, you just have to be an awesome social media producer. They obviously want someone who is too cool for school to do all of their social media. You probably have to be snarky as well. Sleep start-up Casper is seeking a social media producer who is highly adept at creating content and developing audiences across all social platforms.
They claim to not be looking for a bland, #hashtag happy social media manager to schedule tweets. We want a creative, forward-thinking innovator with an eye for style and knack for generating like and RTs without even trying. This individual will develop and publish assets for social channels including Facebook, Twitter, Instagram, Houzz, Vine, Pinterest, Reddit and Snapchat.
Casper (casper.com) is a sleep startup that launched with an outrageously comfortable mattress sold directly to consumers. The critically¬ acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO and NASA, has a sleek design, and is delivered right to your door in a small, “how did they do that?”
So who is the ideal Social Media Producer for Casper?
Do you have 2–4 years’ experience in social media? How about that ever important meme knowledge? Experience creating social assets, platform R&D, and story development with a definite love for animated gifs. Experience with Adobe CS and Final Cut Pro for short-form video, superior Instagram and Pinterest skills. You have got to have excellent written and visual communication skills.
What does Casper have to say about their company?
Our business model centers on removing retail costs and re-engineering the supply chain in order to create a better mattress at a fraction of the traditional cost. By making the Casper from superior, resilient materials, we are able to compress and ship the bed in cost effective, and most importantly, convenient ways for you. This allows us to profitably sell the Casper for three times less than what it would cost in a store.