:

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

BloomNation heads for New York as it expands to become the Etsy for flowers

BloomNation heads for New York as it expands to become the Etsy for flowers

Imag­ine you’re an ecom­merce man­ag­er by day but a pok­er whizz-kid by night; the chances are that if you won an event at the World Series of Pok­er, flow­ers wouldn’t be the first thing on your mind. But they were on pok­er afi­ciona­do David Daneshgar’s mind when he won a WSP even in 2008. Maybe our day­dream­ing e‑commerce man­ag­er might wish to think again: Danesh­gar and his two bud­dies, Far­bod Shora­ka and Gregg Weis­stein, used the $27,000 win­nings to launch a new online florist mar­ket­place.

A blos­som­ing mar­ket­place 

Born in 2011, Bloom­Na­tion is on course to grow into the Etsy of the flower indus­try and is embark­ing this month on an ambi­tious new expan­sion. New York City is amongst the new loca­tions the LA-based com­pa­ny is recruit­ing local arti­san florists, while oth­ers include Wash­ing­ton, D.C., Boston and Philadel­phia (it’s already had suc­cess­ful launch­es in Las Vegas and Chica­go).

Per­spic­u­ous e‑commerce ana­lysts will be aware that local arti­sans have ener­gized online food and craft mar­kets recent­ly. Danesh­gar, Shora­ka and Weis­stein (who met at col­lege) are tap­ping their tal­ents for the flower-send­ing mar­ket. And they’re suc­ceed­ing: Bloom­Na­tion won the Uni­ver­si­ty of Chica­go School of Busi­ness’ New Ven­ture Chal­lenge in 2012 and it raised $1.65 mil­lion in ven­ture cap­i­tal last fall in a round led by Andreessen Horowitz.

The mar­ket­place now deliv­ers to 3,000 cities and hosts 2,500 florists – and count­ing, with the new expan­sion ini­tia­tive. It broke the $1 mil­lion bar­ri­er in sales ear­li­er this year and has been grow­ing at a rate of 20 to 30 per­cent every month.

Tap­ping arti­san tal­ent and keep­ing it hap­py

When the trio of founders began intro­duc­ing their idea to local florists in 2011, they found an unhap­py bunch of peo­ple pay­ing painful mem­ber­ship fees to ven­dor net­works of nation­al wire ser­vices, which took cuts as high as 50 per­cent from each order. And they didn’t like hav­ing their nat­ur­al cre­ativ­i­ty rigid­ly sub­or­di­nat­ed to pro­duc­ing stock cat­a­logue bou­quets.

BloomNation’s alter­na­tive? Arti­sans have the free­dom to pro­duce what they love pro­duc­ing and they can adver­tise and sell their hand-craft­ed cre­ations – with their own per­son­al online store­front on the easy-to-use plat­form. And they don’t get wal­loped with mem­ber­ship fees and sting­ing ven­dor charges: Bloom­Na­tion takes just 10 per­cent from each sale. Par­tic­i­pat­ing Arti­sans love it.

 

This start­up is going places. Lit­er­al­ly.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.