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At MediaJobs.com we have established our mission of Finding the Great Companies First. In keeping with our mission we have created this interview series with some of the newest startups in the New York City market area. We encourage you to learn about some of the newest companies and think about what might be a good fit for you.
What is the name of your company and who are the founders?
ISEBOX: Marc de Leuw and Salvatore Salpietro
How did the idea for your start-up come about?
Marc’s previous company was a creative/ video agency in London. They got sick and tired of figuring out how to send the client video content, and watching the client scratch their head on what to do with the cool videos they created, and struggle sending them out one by one to the press rather than having an easy viewing and multimedia content sharing platform.
Of the key people involved what is everyone’s experience and background?
Marc is the founder of TVC Group a Broadcast PR company eventually acquired in the UK.
Sal is the “tech guru”, advised various companies and also was on the product development team at Webollage and handled IT for University of California in Rome.
Joe Witte is the VP of business development and has been an internet entrepreneur and co-foudner of Mycroburst and LDG, Inc, a $5mm design/crowdsourcing company.
How do you see your company creating value or disrupting an existing market?
Making it easy for communications and marketing professionals to spin up a branded website that has downloadable content that they can track. Right now, file sharing is either in folders (dropbox) or published publicly (Youtube) without editing. We can wrap that all in to one box.
When was the business founded and how are you being funded?
We launched in 2012. We are self-funded.
What is the current size of your business, number of employees?
$1mm+; 10 employees
If you are seeking further funding, how much and for what purpose will the new funds be applied?
$250-$500k to invest in sales and marketing, expedite product growth
What is the product and or service you are providing?
ISEBOX makes it simple for MarCom teams to share their stories and content with large, scattered audiences. Our ISEBOX Cloud is used to combine video, photos, documents on a branded page that users can create a microsite, push via email and allow visitors to download any content they need, when they need it. Analytics are built in.
Explain how you are seeking entry into your marketplace.
We’ve been fortunate to be adopted and validate by major enterprises such as P&G, Nike, Fleishman Hillard and Novartis. Our goal now is to create awareness and continue to improve our great product.
What seems to be the biggest strength of the team so far?
Agility. Our platform and team move fast and keep things simple. We communicate well, have fun, and are out to make a difference.
What was your greatest “Ah-Ha” moment to date?
Pricing- we realized our old pricing model was restrictive and didnt jive with how most of our buyers were accustomed to purchasing a SaaS model. We switched to a “user based” model and gave unlimited usage, and that’s helped a lot.
What was the funniest thing that has happened?
At our annual company meeting, Marc was tasked with bringing back a bunch of “American Girl” doll stuff for his daughter. UPS wasn’t sure they could get it back to him on time. And, as Marc said, “If i dont get this back to my daughter and wife, I may as well not come home”. Marc hunted down the UPS driver right before he had to leave for his flight and managed to get this stuff in the nick of time. We’ll all do anything for our kids, right?
If you can only do one thing in your industry what would that be?
Let MarCom professionals know that managing and using big video and photo files doesnt have to be painful and time consuming. They are so important to deliver a company’s story, and we want to encourage that.
VP Marketing and Biz Dev