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How Can a Social Media Sales Director Disrupt the Fashion Industry?

A top social media com­pa­ny is look­ing for Social Media Sales Direc­tor that has a pas­sion for style and culture.StyleCaster Media Group is the social media com­pa­ny for peo­ple that have a pas­sion for style and cul­ture. This dis­rup­tive dig­i­tal media com­pa­ny empow­ers style enthu­si­asts and the brands that want to reach them. Style­Cast­er com­bines the art of tra­di­tion­al media with the sci­ence of new media to cre­ate pre­mi­um con­tent, engag­ing expe­ri­ences and inte­grat­ed adver­tis­ing solu­tions for all of its online des­ti­na­tions. The pri­vate­ly held com­pa­ny was found­ed in Jan­u­ary 2008 and is based in New York City. For more infor­ma­tion about Style­Cast­er vis­it is poised for con­tin­ued suc­cess and high growth. With best in class lead­er­ship, a unique mar­ket posi­tion and high qual­i­ty con­tent, the oppor­tu­ni­ty is to build the fastest grow­ing dig­i­tal media busi­ness in women’s lifestyle. The Sales Direc­tor is respon­si­ble for dri­ving adver­tis­ing and spon­sor­ship rev­enue through direct sales (prospect­ing, clos­ing busi­ness and man­ag­ing renewals) with­in a defined ter­ri­to­ry as well as being account­able for a quar­ter­ly sales quo­ta. The Sales Direc­tor will con­tin­u­al­ly prospect for new busi­ness oppor­tu­ni­ties, build strate­gic rela­tion­ships and secure incremental/growth rev­enue. The can­di­date must be extreme­ly knowl­edge­able and pas­sion­ate about online media and the web as a mar­ket­ing plat­form — espe­cial­ly con­ver­sa­tion­al media (blogs, Twit­ter, social net­works, online video, etc.), be detail-ori­ent­ed and have a proven track record of prof­itable sales, rela­tion­ship build­ing, and cus­tomer reten­tion. Suc­cess­ful can­di­dates will also demon­strate an abil­i­ty to lis­ten well to client needs and have the cre­ativ­i­ty to devel­op adver­tis­ing pro­grams that exceed their expectations.


  • Devel­op tar­get list and ini­ti­ate con­tact with poten­tial customers
  • Con­sis­tent­ly meet or exceed sales goals
  • Sell con­sul­ta­tive pro­grams uti­liz­ing dig­i­tal, mobile and social media prod­uct offerings
  • Break new busi­ness, work­ing through agency and client direct channels
  • Expand StyleCaster’s pres­ence in pri­or­i­ty adver­tis­er and agency mar­ket­ing orga­ni­za­tions; estab­lish and cul­ti­vate rela­tion­ships with key decision-makers
  • Uti­lize all avail­able tools to expert­ly and prop­er­ly rep­re­sent Style­Cast­er in the adver­tis­ing com­mu­ni­ty, includ­ing exten­sive face-to-face meet­ings, phone calls, and email
  • Demon­strate out­stand­ing orga­ni­za­tion, prepa­ra­tion, and pub­lic speak­ing abilities
  • Suc­cess­ful­ly nego­ti­ate adver­tis­ing sales com­mit­ments, both for new and renew­al accounts, that are con­sis­tent with the company’s busi­ness objectives


  • 5 years of media expe­ri­ence, prefer­ably in digital
  • Con­tacts in the fol­low­ing cat­e­gories pre­ferred: Fash­ion, Beauty
  • Proven track record of meet­ing and exceed­ing rev­enue goals
  • Demon­strat­ed suc­cess at grow­ing rev­enue at a start­up or ear­ly stages media company
  • Sol­id con­tacts at key clients and agencies
  • Abil­i­ty to think and plan strategically
  • Demon­strat­ed knowl­edge in wide vari­ety of inter­ac­tive adver­tis­ing con­cepts, prac­tices and pro­ce­dures, prefer­ably includ­ing online adver­tis­ing technology
  • Intel­li­gence, pos­i­tive atti­tude, enthu­si­asm, high ener­gy, sense of humor
  • Com­fort work­ing in a fast-paced, hands-on, rapid­ly chang­ing environment


Please con­tact with “Sales Direc­tor” in the sub­ject line.

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