The pop­u­lar Van­cou­ver based social media dash­board Hoot­Suite is unveil­ing a com­pre­hen­sive new “Com­mand Cen­ter” prod­uct, which will give enter­pris­es a mas­ter con­trol for man­ag­ing real-time social media con­ver­sa­tions con­cern­ing their brand.

Com­mu­ni­ty man­agers and social media man­agers of all stripes will be intrigued by the new phys­i­cal com­mand cen­ter, which is inspired by the giant TV screens at the New York Stock Exchange.

The rise of social media marketing

Debut­ing just four years ago in 2008, HootSuite’s exist­ing plat­form allows users to man­age sev­er­al dif­fer­ent social net­works via a sin­gle dash­board. Today, it’s a glob­al social media brand in its own right, used by indi­vid­u­als and busi­ness­es alike.

Busi­ness­es are cap­i­tal­iz­ing on social media in numer­ous ways. Face­book recent­ly award­ed exclu­sive “Strate­gic Pre­ferred Mar­ket­ing Devel­op­er” sta­tus to the12 best social mar­ket­ing tool and ser­vice providers, while “new kid on the block” Sum Zero offers a unique social media space tai­lored for pri­vate investors around the world. Google also dis­played their social media enter­prise cre­den­tials, recent­ly spend­ing $250 mil­lion to acquire social media mar­ket­ing spe­cial­ists Wild­fire.

NASA comes to the office?

Tap­ping into the huge poten­tial afford­ed by social media for cus­tomer com­mu­ni­ca­tion on mar­ket­ing, sales, cus­tomer ser­vice and so on, the new com­mand cen­ter will enable big firms to engage much more holis­ti­cal­ly with just about all the con­ver­sa­tions fly­ing around the vir­tu­al ether that fea­ture their brand. And it will do it in one cen­tral, phys­i­cal loca­tion – don’t think of tablets and smart­phones only, think of Mis­sion Con­trol at NASA. The Cen­ter will com­prise three core com­po­nents: mobile devices equipped with bespoke apps, work­sta­tions and wall displays.

HootSuite’s CEO Ryan Holmes explains, “All the fea­tures that make the Hoot­Suite dash­board an invalu­able tool for busi­ness­es will now be giv­en a throne in the hearts of these same com­pa­nies; a hub where every social inter­ac­tion can be seen, stud­ied and spread. Hoot­Suite con­tin­ues to devel­op and acquire tools to sup­port the grow­ing needs of today’s social busi­ness­es who take advan­tage of the oppor­tu­ni­ties for return of invest­ment through prop­er engage­ment with social.”