12 companies have just been awarded exclusive membership in a club with almost 1 Billion constituents.
On Thursday, September 20th, Facebook awarded the 12 best social marketing tool and service providers with a new title of “Strategic Preferred Marketing Developer,” like a membership to an exclusive online marketing fraternity. The 12 content manager companies in this club will be the first marketing companies brands go to when sorting through the Preferred Marketing Developer (also known as the PMD) directory of 300 B2Bs to find trusted Facebook Page and Ads optimization providers. Along with the exclusive sPMD title, member companies will also receive a spot on the sPMD council, early access to Facebook products and extra support from different teams at Facebook, making membership both lucrative and honorary.
Companies on the sPMD Council
The following companies are part of the 12 member Strategic Preferred Marketing council:
Alchemy Social / Techlightenment
All of these 12 sPMD companies will offer everything from advertising, applications, insights and pages to the community manager of each brand’s Facebook page, among other types of useful marketing advice.
What This Means for sPMD Companies
Being included in this exclusive club is a huge accomplishment for all of these companies and is an incredibly smart strategic partnership for Facebook. First, these 12 companies are all poised to gain a number of clients by being on this list, due in part to the honor of being on the list, but also because they will be one of the first B2Bs that clients coming to Facebook for marketing will see. They will also get the first crack at offering and perfecting new marketing opportunities for Facebook’s new clients. As they are being supported by Facebook directly, the sPMD companies will also have their products protected or quickly fixed when the social media juggernaut makes internal changes. In short all the companies with the sPMD status will be cashing in over the next year, if not longer, assuming they can maintain this exclusive status.
What This Means for Facebook
For Facebook, these 12 top-tier Strategic Marketing Developers keeps their appeal to brands as high as ever, encouraging a constant stream of advertising and marketing via the Facebook platform. Community managers and content managers at Facebook know that good marketing drives up traffic and vice versa, which will help Facebook to maintain it’s appeal to both advertisers and it’s billions of users. However, this exclusive club of top tier sPMD companies also show the biggest advertisers that they will get nothing short of the best online marketing minds working on their products or services if they do business with Facebook. While most big brands are already doing business with Facebook, this new, elite club of marketing companies may convince them to spend even more of their marketing budgets on the social media site.