Knewton is looking under every rock to find the best Growth Marketing Manager for employment at its headquarters near Union Square in New York. Knewton was recognized as one of the top 25 best places to work by Crain’s New York Business. Staff love the free dinner every weeknight in the office, all-day snacks, full bar, and let’s not forget the free monthly MetroCards/PATH cards. FREE metrocards! How can you beat that?
Knewton was founded in 2008 and has offices in New York City and London; raising over $100M to date from investors such as Accel, Atomico, Bessemer, FirstMark Capital, First Round Capital, Founders Fund, and GSV Capital.
They are recruiting for a Growth Marketing Manager to join the team at their Manhattan HQ. This role will report to the Director of Marketing and will be responsible for attracting and retaining users on Knewton’s free consumer product, a learning tool in private beta running on Knewton’s own adaptive learning platform.
This role will be a hybrid marketer + product manager (aka “growth hacker”) and will involve heavily collaboration with other marketers, product managers, and team managers. The role may evolve into a team lead overseeing a cross-functional growth team including front-end development, design, back-end development, and data analysis.
So who is the ideal Growth Marketing Manager?
This person is entrepreneurial, analytical, creative, collaborative, influential, and exhibits a high EQ. This person can fluently move from blog post development to email marketing to technical project prioritization to analytics reviews and proposals. Familiarity with terms like “user growth accounting” and “k‑factor.” Knowing how to make the most of big, branded moments (spikes) and PR, media placements, conference, and tastemakers. You better run a steady digital marketing ground game that includes: Content Marketing, SEO (A/B Testing), traditional and Online Advertising, Sponsorships, Community Outreach and Management (collaboration with learning team and customer support), Events, Email Distributions.
Steadily improving the product-driven infrastructure (Email Marketing, Product SEO, User Referrals, and Social Sharing) for exponential growth is Knewton’s objective. You are going to need 6+ years relevant user acquisition experience on top of 4+ years leading projects including technology and design responsibilities. First-class written and verbal communication skills, strong marketing instincts: AIDA, measuring, hacking, iterating.
Good design taste and sufficient technical chops to manage technical projects and hack on things yourself, Entrepreneurial experience, Free or freemium user growth experience.
If you have what it takes…
Here’s what Knewton has to say about the service they offer:
Education companies worldwide use the Knewton data infrastructure platform to power course materials that dynamically adapt to each student’s unique needs.
So who is Knewton?
Knewton is an education technology company that personalizes digital courses so every student is engaged and no one slips through the cracks. As students progress through a Knewton-powered course, Knewton figures out what each student knows and how that student learns best, then recommends what to study next. Teachers use Knewton-powered predictive analytics to detect gaps in knowledge and differentiate instruction for each student.