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Elite Business Tech Hybrid Growth Marketing Manager wanted to dominate universe at Knewton

Knew­ton is look­ing under every rock to find the best Growth Mar­ket­ing Man­ag­er for employ­ment at its head­quar­ters near Union Square in New York. Knew­ton was rec­og­nized as one of the top 25 best places to work by Crain’s New York Busi­ness. Staff love the free din­ner every week­night in the office, all-day snacks, full bar, and let’s not for­get the free month­ly MetroCards/PATH cards. FREE metro­cards! How can you beat that?

Apply Here

Knew­ton was found­ed in 2008 and has offices in New York City and Lon­don; rais­ing over $100M to date from investors such as Accel, Atom­i­co, Besse­mer, First­Mark Cap­i­tal, First Round Cap­i­tal, Founders Fund, and GSV Capital.

They are recruit­ing for a Growth Mar­ket­ing Man­ag­er to join the team at their Man­hat­tan HQ. This role will report to the Direc­tor of Mar­ket­ing and will be respon­si­ble for attract­ing and retain­ing users on Knew­ton’s free con­sumer prod­uct, a learn­ing tool in pri­vate beta run­ning on Knew­ton’s own adap­tive learn­ing platform.

This role will be a hybrid mar­keter + prod­uct man­ag­er (aka “growth hack­er”) and will involve heav­i­ly col­lab­o­ra­tion with oth­er mar­keters, prod­uct man­agers, and team man­agers. The role may evolve into a team lead over­see­ing a cross-func­tion­al growth team includ­ing front-end devel­op­ment, design, back-end devel­op­ment, and data analysis.

So who is the ide­al Growth Mar­ket­ing Manager?

This per­son is entre­pre­neur­ial, ana­lyt­i­cal, cre­ative, col­lab­o­ra­tive, influ­en­tial, and exhibits a high EQ. This per­son can flu­ent­ly move from blog post devel­op­ment to email mar­ket­ing to tech­ni­cal project pri­or­i­ti­za­tion to ana­lyt­ics reviews and pro­pos­als. Famil­iar­i­ty with terms like “user growth account­ing” and “k‑factor.” Know­ing how to make the most of big, brand­ed moments (spikes) and PR, media place­ments, con­fer­ence, and tastemak­ers. You bet­ter run a steady dig­i­tal mar­ket­ing ground game that includes: Con­tent Mar­ket­ing, SEO (A/B Test­ing), tra­di­tion­al and Online Adver­tis­ing, Spon­sor­ships, Com­mu­ni­ty Out­reach and Man­age­ment (col­lab­o­ra­tion with learn­ing team and cus­tomer sup­port), Events, Email Distributions.

Steadi­ly improv­ing the prod­uct-dri­ven infra­struc­ture (Email Mar­ket­ing, Prod­uct SEO, User Refer­rals, and Social Shar­ing) for expo­nen­tial growth is Knewton’s objec­tive. You are going to need 6+ years rel­e­vant user acqui­si­tion expe­ri­ence on top of 4+ years lead­ing projects includ­ing tech­nol­o­gy and design respon­si­bil­i­ties. First-class writ­ten and ver­bal com­mu­ni­ca­tion skills, strong mar­ket­ing instincts: AIDA, mea­sur­ing, hack­ing, iterating.

Good design taste and suf­fi­cient tech­ni­cal chops to man­age tech­ni­cal projects and hack on things your­self, Entre­pre­neur­ial expe­ri­ence, Free or freemi­um user growth experience.

If you have what it takes…

Apply Here

Here’s what Knew­ton has to say about the ser­vice they offer:

Edu­ca­tion com­pa­nies world­wide use the Knew­ton data infra­struc­ture plat­form to pow­er course mate­ri­als that dynam­i­cal­ly adapt to each student’s unique needs.

So who is Knewton?

Knew­ton is an edu­ca­tion tech­nol­o­gy com­pa­ny that per­son­al­izes dig­i­tal cours­es so every stu­dent is engaged and no one slips through the cracks. As stu­dents progress through a Knew­ton-pow­ered course, Knew­ton fig­ures out what each stu­dent knows and how that stu­dent learns best, then rec­om­mends what to study next. Teach­ers use Knew­ton-pow­ered pre­dic­tive ana­lyt­ics to detect gaps in knowl­edge and dif­fer­en­ti­ate instruc­tion for each student.

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