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Mobile advertising agencies have a new app to focus their attentions on thanks to a new initiative by the blog network Tumblr. The rise of mobile It’s only a few months since six-year-old Tumblr started letting advertisers pay for optimal placement but, according to its
A leadership of veterans There can’t be many art directors, copywriters and account managers around who would balk at the chance to work in in the San Franciscan sun; and, as from this week, that sundrenched progenitor of startup online advertising agencies has yet another
A potentially major new beauty product brand is in the making, thanks to the rise of ecommerce platform and cosmetics startup Julep Beauty Incorporated, which has just netted Series B funding totaling $10.3 million. That’s the kind of figure to stir a hint of envy
Twitter may now be feeling distinctly nervous about the rise of a new kid on the increasingly crowded social media block: Pheed. With major successes like Facebook, Twitter, Tumblr, Instagram and Vine dominating the social networking space, many content managers, community managers and social media
Data analysis: it’s all about counting numbers, isn’t it? Not according to tech analytics firm Synapsify, which has just announced a thumping $600,000 in seed funding courtesy of ICG Ventures, Middleland Capital and Fortify Ventures. Canny chief technology officers, chief revenue officers and business development
With a recent study by research company Berg suggesting that mobile advertising accounts for a mere one per cent of the global advertising outlay, it’s a fair bet that mobile advertising agencies are all asking “How can we expand this market?” A mobile device farrago
As any e‑commerce analyst can testify, you can’t sit back and wait for the dollars to roll in just because you’ve built a website. That’s a lesson Jake Ball learnt after buying the domain name “ChildrensBookstore.com” back in 2005. Ball admits that he thought he’d get
For an ad shop that hasn’t yet reached its tenth birthday, 72andSunny is heading straight through the stratosphere with its latest client, Google Chrome. The internet leviathan is reported to have chosen the agency for a new campaign on its browser, even though much of
Former music marketer Scott Stratten is firmly in the social camp that advocates genuine, interesting, carefully planned content over masses of spam fired randomly in the hope some of it will stick. Those in media jobs should take note. Scott’s currently the President of UnMarketing – an
Spending on internet advertising will quadruple in the next five years as technology drives it from being the adworld’s little sibling to the industry’s Big Daddy, taking half of the total global advertising spend by 2018. This is the bold forecast of Google Inc.’s Chief Business