Twitter may now be feeling distinctly nervous about the rise of a new kid on the increasingly crowded social media block: Pheed.
With major successes like Facebook, Twitter, Tumblr, Instagram and Vine dominating the social networking space, many content managers, community managers and social media managers feel that the industry simply isn’t open to any significant disruptions. But Pheed’s meteoric rise rather qualifies this assumption.
A rocketing start
After launching its iPhone app just a few months ago in November 2012, it rocketed into Apple’s Top Charts within weeks and comfortably entered the top 100 apps in more than 30 countries. It now has over 100 million users and is proving very popular amongst creatives, including actors, film-makers, musicians, photographers and artists. And it’s definitely been a big hit in the high school demographic: amongst this age group, it’s top banana in Apple’s Free Apps chart for social networking apps, beating leviathans like Twitter and Facebook.
The surge appears to have been driven by a number of popular teens with big followings on Instagram and Twitter; they came across the Pheed app, began tweeting and by the following day, youthful followers across the States were opening Pheed channels. One of the most influential was Acacia Brinley – when she tweeted “”@Pheed sickest app”, thousands of fellow teens opened Pheed channels within minutes.
Youth: a force to be reckoned with
Pheed’s co-founder and CEO OD Kobo seemed a little bewildered by his company’s explosive success amongst kids. He said:
“I feel like the only metaphor that describes accurately how I feel is the little engine that could, as it’s against all odds… we’re this self-funded startup with no VC funding… while our competitors raise tens of millions, we’re just this small team of people, and Pheed is being accepted by the community. All I can say is we are happy that people are being so accepting. It means a great deal!”
The story underscores just how potent a force the youth sector can be in powering a startup’s growth. Justin Bieber is known to have more Twitter followers than Barack Obama. His age group maybe needs a little more business attention; they’ve seen to it that this modest startup is here for the duration.