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Mobile

Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those hold­ing media jobs in the mobile adver­tis­ing indus­try that con­sumer pack­aged good mar­keters have been slow to adopt the chan­nel; how­ev­er, new research by Mil­len­ni­al Media and com­Score sug­gests that this assump­tion is yesterday’s news. Things are chang­ing fast:

4 Reasons Why Mobile Phones will Rule our World

4 Reasons Mobile Phones and Devices will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become

Coming to America? The UK mobile advertising market booms

It’s com­mon knowl­edge among those hold­ing media jobs in mobile adver­tis­ing agen­cies that it’s a tough space to attract adver­tis­ers into; but intrigu­ing devel­op­ments in the UK mar­ket may lead to plen­ty of new appli­cants for media jobs in the indus­try if they catch on

Why mobile advertising agencies need new generation creativity

Any­one look­ing for media jobs in adver­tis­ing will have lit­tle option but to con­tend as cre­ative­ly as pos­si­ble with the great mobile dis­rup­tion, accord­ing to a vet­er­an adver­tis­ing and dig­i­tal media exec­u­tive. Quentin George recent­ly told the Lon­don Finan­cial Times news­pa­per, “Peo­ple were con­cerned with

How and why mobile advertising is coming of age

Can­di­dates look­ing for media jobs may do well to con­sid­er the mobile adver­tis­ing indus­try if they’re after a bright future. That’s cer­tain­ly one of the impli­ca­tions of recent com­ments by Foursquare CRO Stephen Rosen­blatt, who believes that adver­tis­ers who don’t embrace the bur­geon­ing uptake of

Breaking News for Mobile Advertising Agencies Circa 1605

Mobile adver­tis­ing agen­cies may be inter­est­ed in a brand new “break­ing news” iPhone app. Circa1605, crafti­ly named after the year the world saw its first news­pa­per, has devel­oped an app specif­i­cal­ly designed for smart­phone users who like to keep abreast of the news with­out all

Tumblr says yes to mobile advertising with new app

Mobile adver­tis­ing agen­cies have a new app to focus their atten­tions on thanks to a new ini­tia­tive by the blog net­work Tum­blr. The rise of mobile It’s only a few months since six-year-old Tum­blr start­ed let­ting adver­tis­ers pay for opti­mal place­ment but, accord­ing to its

DSP: a promising path through the mobile advertising jungle?

With a recent study by research com­pa­ny Berg sug­gest­ing that mobile adver­tis­ing accounts for a mere one per cent of the glob­al adver­tis­ing out­lay, it’s a fair bet that mobile adver­tis­ing agen­cies are all ask­ing “How can we expand this mar­ket?” A mobile device farrago