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A new report from mobile advertising tech company Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile advertising” report reveals that, over the same
All who work assiduously in media jobs at U.S. mobile advertising agencies can only pray that developments in the UK will be replicated stateside. Across the pond, the mobile advertising market is poised to double in 2013, breaking even last year’s record growth high-point. Smartphone
Video analytics giant Ooyala has interesting news for mobile advertising agencies: video viewing is migrating to mobile big-time. Ooyala’s Global Video Index for Q1 2013, which crunched data from 200 million users in 130 countries, makes for disruptive reading for the television industry, too, especially
When Y Combinator-incubated social gaming network Heyzap began introducing mobile advertising back in March with the launch of a new software development kit, the jury was out on whether the plan had legs. But those with doubts who hold media jobs in mobile advertising agencies
We like to give as much space as possible to up-and-coming firms on these pages; but every now and then, one of Adland’s Goliaths generates news that just can’t be ignored. Like YouTube, for instance: its VP of Sales, Lucas Watson, has just announced that
Hot on the heels of its recent appointment of Michael Collins, the former CEO and founder of mobile marketing agency Joule, as its new chief executive, mobile advertising startup Adelphic is to partner with Vivaki’s Audience on Demand (AOD) unit, one of the biggest agency
Pasadena-based mobile advertising startup UberMedia is aiming to capitalize on a potentially breakthrough quarter for the mobile ad industry with the launch of a new ad product dubbed UberAds. Those holding media jobs in mobile advertising agencies are likely to be tickled pink by this
People on the lookout for media jobs might do well to turn to the mobile advertising industry over the next couple of years. A new study commissioned by the Mobile Marketing Association predicts that mobile marketing will generate approximately 1 million new jobs and $400
Intrepid hopefuls looking for media jobs in mobile advertising might do well to heed the advice of Sam Pattison, the Head of UK Sales at the in-content ad platform, Vibrant Media, who has recently blogged about how to make mobile media really work for advertisers.
An expert in mobile advertising has been offering advice on the future direction of mobile campaigns – and for anyone interested in media jobs in this sector, he’s well worth listening to. As Director of Global Advertising Sales at Telefonica Digital, Simon Birkenhead knows a thing