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BloomNation heads for New York as it expands to become the Etsy for flowers

BloomNation heads for New York as it expands to become the Etsy for flowers

Imag­ine you’re an ecom­merce man­ag­er by day but a pok­er whizz-kid by night; the chances are that if you won an event at the World Series of Pok­er, flow­ers wouldn’t be the first thing on your mind. But they were on pok­er afi­ciona­do David Daneshgar’s mind when he won a WSP even in 2008. Maybe our day­dream­ing e‑commerce man­ag­er might wish to think again: Danesh­gar and his two bud­dies, Far­bod Shora­ka and Gregg Weis­stein, used the $27,000 win­nings to launch a new online florist mar­ket­place. A blos­som­ing mar­ket­place  Born in 2011, Bloom­Na­tion is on course to grow into the Etsy of the flower indus­try and is embark­ing this month on an ambi­tious new expan­sion. New York City is amongst the new loca­tions the LA-based com­pa­ny is recruit­ing local arti­san florists, while oth­ers include Wash­ing­ton, D.C., Boston and Philadel­phia (it’s already had suc­cess­ful launch­es in Las Vegas and Chica­go). Per­spic­u­ous e‑commerce ana­lysts will be aware that local arti­sans have ener­gized online food and craft mar­kets recent­ly. Danesh­gar, Shora­ka and Weis­stein (who met at col­lege) are tap­ping their tal­ents for the flower-send­ing mar­ket. And they’re suc­ceed­ing: Bloom­Na­tion won the Uni­ver­si­ty of Chica­go School of Busi­ness’ New Ven­ture Chal­lenge in 2012 and it…

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