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Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

Peo­ple with media jobs in mobile adver­tis­ing agen­cies who fre­quent these pages will prob­a­bly feel that it was only five min­utes ago that we were report­ing a big new update from Blip­par, the light­ning fast aug­ment­ed real­i­ty mobile adver­tis­ing plat­form based in New York and Lon­don. Back in Sep­tem­ber last year, it tweaked its image recog­ni­tion tech­nol­o­gy to deliv­er social shar­ing and faster AR con­tent (it unlocks inter­ac­tive con­tent when users scan brand logos or the uni­ver­sal “Blipp” sym­bol with their mobile devices). Wear­ables: mobile advertising’s new fron­tier And now it’s mov­ing into the next fron­tier of mobile adver­tis­ing by bring­ing its plat­form to wear­ables. It has recent­ly intro­duced its excel­lent image recog­ni­tion tech to Google Glass, the first time that this has ever been done. Inte­grat­ed onto Glass, it rec­og­nizes images, prod­ucts and even human faces. Those who have fol­lowed the for­tunes of this inno­v­a­tive mobile adver­tis­ing start­up will prob­a­bly be aware that Blip­par is now used by a great many peo­ple world­wide (at the last count a cou­ple of months ago, there were 5 mil­lion of them – and count­ing). Avail­able on Android, iOS, Win­dows Phone and Black­Ber­ry devices, its tech­nol­o­gy is now extend­ing its reach to wear­ables…

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