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What does Google’s D‑WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a com­put­er being able to see be so darn impor­tant, I’ll tell you why, so adver­tis­ers can know exact­ly who you are, wher­ev­er you are, and send a high­ly tar­get­ed prod­uct adver­tise­ment at you through some pret­ty clever chan­nels. Let’s imag­ine a far future sce­nario, like in 16 months from now, where you are walk­ing down the street and the HD dig­i­tal dis­play screen which is in actu­al­i­ty the glass of a store­front you hap­pen to be pass­ing near calls out to you specif­i­cal­ly. “Hey Jere­my! I love the Ralph Lau­ren Jack­et you’re wear­ing. We just got in the 2017 bold cut of that jack­et in Dark Green, take a look” The dis­play screen pro­ceeds to show you what you would look like by over­lay­ing the new jack­et on top of the old while main­tain­ing the street view behind you by using Aug­ment­ed Real­i­ty. The dis­play then pro­ceeds to say “if you come in and buy one right now, we’ll offer you a %10 per­cent dis­count”. You say to your­self, damn, I look great in this jack­et and walk right on in. SUCKER!!!! Hon­est­ly sce­nar­ios like this are in devel­op­ment right now. Not as cohe­sive as the…

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AR mobile advertising startup Blippar joins forces with Layar to extend Augmented Reality’s reach

Does Aug­ment­ed Real­i­ty have a future in mobile adver­tis­ing? While some cyn­ics in the tech world have their doubts, New York-head­­quar­tered Blip­par begs to dif­fer – and to push the tech­nol­o­gy fur­ther in mobile adver­tis­ing, it’s just acquired Nether­­lands-based AR com­pa­ny Layar, whose plat­form extends across a slew of appli­ca­tions from adver­tis­ing to edu­ca­tion (Layar was found­ed in 2009, two years before Blip­par, and has raised $17 mil­lion in invest­ment). Join­ing forces to change the mobile adver­tis­ing world Right now, Blip­par is being a lit­tle coy about the acqui­si­tion, inform­ing TechCrunch jour­nal­ist Ingrid Lun­den, “We can­not com­ment on mar­ket spec­u­la­tion at this stage, but Blip­par is ded­i­cat­ed to grow­ing the glob­al mar­ket­place for immer­sive, engag­ing con­tent, and part of this strat­e­gy may include acqui­si­tions lat­er in the year.” But its founder and CEO, Ambar­ish Mitra, ver­bal­ly con­firmed that it’s a done deal, due to be offi­cial­ly announced on June 19th. Layar’s CEO Quintin Schev­er­nels start­ed vis­it­ing Blippar’s NY office a few months back to dis­cuss, in Mitra’s words, “how we could work togeth­er to bring our vision to hun­dreds of mil­lions of peo­ple.” By join­ing, the R&D fire­pow­er of the two star­tups will effec­tive­ly dou­ble and the poten­tial exists for…

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Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

Peo­ple with media jobs in mobile adver­tis­ing agen­cies who fre­quent these pages will prob­a­bly feel that it was only five min­utes ago that we were report­ing a big new update from Blip­par, the light­ning fast aug­ment­ed real­i­ty mobile adver­tis­ing plat­form based in New York and Lon­don. Back in Sep­tem­ber last year, it tweaked its image recog­ni­tion tech­nol­o­gy to deliv­er social shar­ing and faster AR con­tent (it unlocks inter­ac­tive con­tent when users scan brand logos or the uni­ver­sal “Blipp” sym­bol with their mobile devices). Wear­ables: mobile advertising’s new fron­tier And now it’s mov­ing into the next fron­tier of mobile adver­tis­ing by bring­ing its plat­form to wear­ables. It has recent­ly intro­duced its excel­lent image recog­ni­tion tech to Google Glass, the first time that this has ever been done. Inte­grat­ed onto Glass, it rec­og­nizes images, prod­ucts and even human faces. Those who have fol­lowed the for­tunes of this inno­v­a­tive mobile adver­tis­ing start­up will prob­a­bly be aware that Blip­par is now used by a great many peo­ple world­wide (at the last count a cou­ple of months ago, there were 5 mil­lion of them – and count­ing). Avail­able on Android, iOS, Win­dows Phone and Black­Ber­ry devices, its tech­nol­o­gy is now extend­ing its reach to wear­ables…

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Big new update makes Blippar even more addictive

Blip­par, the Lon­­don-head­­quar­tered aug­­men­t­ed-real­i­­ty mobile adver­tis­ing start­up which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings addi­tion­al social shar­ing fea­tures for its users. Faster and more share­able  Launched in Lon­don in Novem­ber 2010, Blippar’s approach to mobile adver­tis­ing is as unique as it is addic­tive. That bot­tle of ketchup might look unre­mark­able to the naked eye but if it car­ries a Blip­par tag, a smart device will see much, much more (pro­vid­ed it’s got the Blip­par app, of course). The smart­phone will quick­ly reveal a raft of extra con­tent like coupons, pro­mo­tions, recipe ideas and much else besides. Just about every­one work­ing in mobile adver­tis­ing agen­cies would agree that that’s  pret­ty darned cool. CEO Rish Mitra says that the new update has made the recog­ni­tion tech­nol­o­gy 10 per­cent quick­er. But the brands Blip­par works with are almost cer­tain­ly going to love the new social shar­ing fea­ture the most. Until the update, the only way for a Blip­par user to like or fol­low a brand was by track­ing its social media pages on Face­book or Twit­ter. But now, they can use their own social media accounts…

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UK based AR advertising startup Blippar marks one year of successful business in the US

The UK-based aug­­men­t­ed-real­i­­ty adver­tis­ing start­up ‘Blip­par’, which was launched in 2011, has just cel­e­brat­ed its first anniver­sary in the U.S. – and it’ll excite the inter­est of inno­­va­­tion-hun­­gry art direc­tors and account man­agers work­ing in tra­di­tion­al adver­tis­ing agen­cies. The startup’s total of 3 mil­lion users (1 mil­lion of whom live in the U.S.) sug­gests that AR is not con­fined to a hand­ful of nerdy ado­les­cents. An ‘inter­ac­tive wow expe­ri­ence’  In case there are any account man­agers or art direc­tors out there unfa­mil­iar with blip­ping, the company’s web­site explains: to “blip” some­thing in the real world is to con­vert it instant­ly into “an inter­ac­tive wow expe­ri­ence.” All it takes is a cam­era on any smart device and an AR mark­er on a real-world object. Once the free-app plat­form is opened, users sim­ply hold their smart­phones up to any­thing from packs of gum to ketchup bot­tles to cans of soda and they leap into life, deliv­er­ing mul­ti­ple inter­ac­tive options and exclu­sive con­tent. The award-win­n­ing com­pa­ny lets users “pull” enter­tain­ment, offers, and 3D AR expe­ri­ences out of their envi­ron­ment just by hold­ing their smart­phone up to an AR mark­er. As it says, “No clicks, no delays – just instant grat­i­fi­ca­tion.” Inge­nious options The…

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