People on the lookout for media jobs might do well to turn to the mobile advertising industry over the next couple of years. A new study commissioned by the Mobile Marketing Association predicts that mobile marketing will generate approximately 1 million new jobs and $400
Could Native Advertising be a waste of money? “…you may not want to tell anyone but if my client has a great story to tell or something interesting to say we can get it placed with journalists. If they don’t have anything interesting to say they
At the 2013 Ad Age Digital Summit it was impossible to go more than 5 minutes without hearing the words mobile phone, Smartphone or tablet. If you are a Business Development Manager, Social Media Manager or Digital Marketing Manager, Mobile Phones are or will become
Abbott and Costello look for a sales job to pay their rent. But while this was a comedy sketch, Abbott and Costello were actually great salespeople. Their sales skills were rooted in comedy. They knew exactly how to engage the audience and make them laugh.
Veterans holding media jobs in mobile advertising agencies over the last few years will be acutely aware that, when it comes to ad retargeting, they’re confronted with a yawning mobile advertising gap. Ad retargeting serves users different, relevant ads depending on which sites they’ve been