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All posts by Lisa Calgrove

Experts shortlist mobile advertising as the Next Big Thing in 2013

Facebook’s IPO last year didn’t exact­ly catch the world on fire as expect­ed; but if social media didn’t turn in an Oscar-win­n­ing per­for­mance in 2012, ven­ture cap­i­tal­ists and oth­er start­up gurus have got mobile adver­tis­ing in their sights as the poten­tial big star of 2013. Ted

Mobile ad analytics startup Adelphic gains $10 million investment

Mobile ad analytics startup Adelphic gains $10 million investment

Ad tar­get­ing start­up Adel­ph­ic Mobile looks set to enhance the world of mobile phones adver­tis­ing dra­mat­i­cal­ly after secur­ing $10 mil­lion in Series A fund­ing. Mobile adver­tis­ing agen­cies face par­tic­u­lar dif­fi­cul­ties not shared by their more tra­di­tion­al inter­net ad rel­a­tives; it’s noto­ri­ous­ly dif­fi­cult to col­lect reliable

Mobile Advertising

3 Mobile Advertising Companies to Watch

The mobile adver­tis­ing indus­try is bare­ly off of its train­ing wheels, but mar­ket infor­ma­tion is clear­ly pre­sent­ing how much poten­tial there is to make prof­its. While true, if one mar­ket has had unpre­dictable growth it has been mobile adver­tis­ing, and this is in part due