Global online advertising agencies have a new arrival to contend with in the shape of Havas Lynx, a freshly created global agency that has just been launched by the French healthcare marketing firm, Havas Health. The new shop is made up of two previous Havas
There has been a near doubling in the number of customers planning to use their mobile devices to shop this Thanksgiving compared to last year. This comes from a new survey conducted by pollsters Harris Interactive for Digitas. Twenty-eight percent of adults over the age of
The recommendations sector has a new arrival with the launch of Snoox, the online service that gathers advice from close friends. Creative business development associates, chief technology officers and product managers will find the unique slant offered by Snoox intriguing. Rather than Googling ratings for
Often derided as too complex, the mobile advertising that marketers complain about may soon be radically simplified, thanks to a new eight-figure deal between New York based mobile ad-server startup Medialets and Publicis Groupe’s Vivaki division. Three years after it wowed mobile advertising agencies with
Shortly after raising $32,000 through a successful Kickstarter campaign, Boston based startup Bow & Drape is making a unique foray into the e‑commerce market for made-to-measure women’s clothing. A good deal of intelligent preparation has gone into the new venture, which has determinedly taken into