Global online advertising agencies have a new arrival to contend with in the shape of Havas Lynx, a freshly created global agency that has just been launched by the French healthcare marketing firm, Havas Health.
The new shop is made up of two previous Havas acquisitions, Euro RSCG Life 4D and the UK group Creative Lynx, both of which share a culture rooted in digital media. According to Havas, Life 4D achieved a well-deserved reputation as a thought leader in the digital health field, while Creative Lynx pioneered cross-platform health and wellness marketing, including mobile and social media as well as closed-loop marketing.
Havas Lynx forges new digital links
With that background, account managers, copywriters and art directors won’t be surprised to hear that the new Havas Lynx outfit will have will have a strong digital focus. It will be running its operations through offices based in London, Manchester and New York.
The primary aim of the new ad agency is to achieve better results and new relationships by deploying information, services and influence to enhance connections between customers, health care professionals and brands. And it’s already signed up an impressive list of clients, which so far include AstraZeneca, GE, GSK, Novartis, Janssen and Johnson & Johnson.
In the US, Havas Lynx will be headed by Larry Mickelberg, the group’s first president, while in Europe, four co-directors will run the show – Steve Nicholas, Neil Martin, Dave Whittingham and David Hunt.
Mickelberg, who is also chief digital officer and a partner at Havas, said:
“While we have a full service offering, the nature of the work we do is much more about creating liquid experiences that traverse the health ecosystem – technologies, places and health needs – as opposed to classic brand positioning and messaging.”
An agency looking way beyond pharma
He clearly intends the new firm to play beyond the pharma sector. The company plans to target mhealth and health services, devices, gyms, manufacturers, retailers “along with other new entrants into the new health system,” he added.
Havas Lynx Europe’s client services director, Steve Nicholas, said that the firm “will combine industry-leading strategy and insight with award-winning creativity and innovation, to deliver best-in-class global campaigns.”
The partnership, he added, delivers a genuine global footprint, combining “global thinking with local insight.”