Mobile advertising agencies have a new measurement tool to play with in the shape of AppsFlyer’s new offering, “AppsFlyer for Agencies.” An integrated solution for a fragmented market Anyone with media jobs in mobile advertising will know how devilishly complicated it is to measure user
Online advertising agencies enjoyed a bumper start to 2014 with revenues hitting a record first quarter high of $11.6 billion. The rocketing rise of digital The sterling efforts of all those hardworking copywriters, art directors and account managers appear to have paid off handsomely this
New York entrepreneur Tristan Walker has just announced a princely $7 million Series A investment for his ecommerce firm, Walker & Co. The twenty-nine year-old former Foursquare business development lead and Andreessen Horowitz entrepreneur-in-residence launched his personal care products firm Walker & Co last year. Intrigued
Six months ago, we were reporting on Buzzfeed’s record-breaking profits, as the native advertising/viral content/news site continued relentlessly on its seemingly unstoppable upward trajectory. According to VentureBeat, rumor has it that it’s now considering a fifth funding round which just might be as high as
As just about all social media managers know, social media has become an indispensable channel for marketing. And New York’s Software-as-a-Service startup Offerpop aims to consolidate its increasingly vanguard status in this field. This follows a successful Series C round this month which added an