New York loyalty and rewards platform CrowdTwist is taking loyalty-creation to new heights after a $9 million Series B investment round. Omni-channel loyalty While Adland’s account managers focus their efforts on optimizing relations with key agency clients, no one with media jobs in online advertising agencies
Companies in India that mainly trade via the Internet are waking up to the benefits of engaging with users on the social media site, Twitter. The 140-character limit that each tweet imposes seems to be enough to persuade consumers to buy. For example, one of
The much talked about smart glasses developed by Google are now available for sale in the UK for a cool £1,000. Described as an evolution in wearable computing, the technology known as Google Glass has taken two years to come to market. The units are
Recently businesses have started to analyze the success of their social media campaigns and their social media managers are facing a disappointing set of results. In a survey carried out by Gallup, more than 62% of businesses claimed that their social media engagements had no
Yext, the New York-based ‘GeoMarketing’ company, appears to be heading for an IPO after raising a walloping $50 million in Series F. Product managers who think the word “GeoMarketing” sounds cool but feel baffled about what it means should read on. Essentially, Yext’s Software-as-a-Service capabilities