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All posts by Cheryl Ross

GoDaddy appoints Barton F. Graf 9000 as lead agency

Inter­net ser­vices com­pa­ny GoDad­dy has dropped Deutsch New York and appoint­ed New York start­up Bar­ton F. Graf as its agency of record. A busi­ness devel­op­ment manager’s dream account  This is the kind of account most job­bing busi­ness devel­op­ment man­agers dream of. And the choice seems

Mobile ad tech startup TapCommerce now belongs to Twitter

Re/code jour­nal­ist Ina Fried has revealed that New York’s mobile tech start­up Tap­Com­merce has just been acquired by Twit­ter. Found­ed in 2012, Tap­Com­merce rapid­ly estab­lished itself as a leader in mobile ad retar­get­ing. As any prod­uct man­ag­er famil­iar with the process could tes­ti­fy, while it’s

Mobile advertising startup TapSense sets it sights on wearables

Mobile adver­tis­ing start­up TapSense has announced that its mobile ad exchange will now sup­port wear­able apps, start­ing with Peb­ble. There can’t be many peo­ple with media jobs in mobile adver­tis­ing agen­cies who haven’t noticed the pro­gres­sive rise of wear­able gad­gets. And TapSense fig­ures that can