NYC’s Bark & Co, the dog-lover’s ecommerce tech company, has just netted a cool $15 million in Series B led by Resolute.vc. Ecommerce analysts whose minds are turning to New York’s doggie treat subscription service BarkBox are, so to speak, barking up the right tree:
Over just three months, “promoted posts” (native advertising) on NY startup Upworthy have outperformed the site’s standard editorial posts. Advertising as meaningful posts Every business development manager in Adland now knows that Upworthy’s speciality is getting visitors to click on enticing headlines and send the content viral
Social discovery/matchmaking network Hinge has bagged a handsome $4.5 million in new investment, despite apparently being a clone of Tinder. Structured data not endless swiping The more discerning social media managers who read this headline will, of course, already be on the lookout for distinguishing
New York startup LocalMaven is making it easy for local businesses to generate word-of-mouth referrals with a simple incentive: cash. Upon reading this blunt summary, the more inquiring product manager will want to know how this idea actually works. Let’s begin at the beginning. Frustration, the
The latest forecast for US media ad spending from eMarketer predicts that mobile advertising will surpass all other digital ads by 2016. An historic overtake Mobile advertising agencies will have their work cut out for them, it seems: over the next two years, mobile ad spending