New York is the top city in the world for Adver­tis­ing and Pub­lic Rela­tions. Social Media has become an inte­gral part of both of those worlds. So those look­ing for Social Media jobs such as Social Media Man­ag­er, Social Media Expert and many more should be look­ing in New York City.

As the newest incan­ta­tion of Pub­lic Rela­tions many com­pa­nies need mas­ters of the social media world to man­age their participation.

What is Social Media?

Growth in social media has cre­at­ed many new jobs at some of the well known social media plat­forms includ­ing Face­book, Twit­ter, LinkedIn and Google Plus.  One plat­form that some con­sid­er part of the ecosys­tem is YouTube.  Online video is explod­ing and YouTube is the sec­ond most used search engine in the world.  Peo­ple love to watch video, espe­cial­ly fun­ny videos.

Some of the new­er Social Media jobs are at the hottest par­tic­i­pants includ­ing SnapChat, Vine, Meerkat and Periscope, which was recent­ly acquired by Twitter.

We’re most­ly famil­iar with the big 4 but what do these new social media plat­forms do?

The social media app Snapchat is built around telling your sto­ry with  pic­tures.  Snapchat is a text, pho­to and video-mes­sag­ing app that you use to send mes­sages that will dis­ap­pear one to ten sec­onds after your friend receives them. You deter­mine how long the recip­i­ent can view the message.

Your Snapchat Sto­ry is essen­tial­ly a group of images that you’ve cap­tured and would like to share over the span of 24 hours. You choose who can access your Snapchat Sto­ry, whether it’s your friends only, a cus­tom list or the pub­lic. Snapchat Sto­ries live slight­ly longer than reg­u­lar snaps, but after 24 hours they will self-destruct.

For most of us with short atten­tion spans,  Vine com­bines our love of video with brevi­ty by offer­ing only 6 sec­ond videos.  Peo­ple upload a 6 sec­ond video and then share it with all their friends.  Believe it or not there are some Vine “stars” who have built fol­low­ings in excess of 12 mil­lion.  The top 10 Vine “stars” have over 7 mil­lion fol­low­ers each.

Meerkat and Periscope are all about the now.  Both offer the abil­i­ty to broad­cast live video right from your phone.   Imag­ine call­ing Mom from the Great Wall of Chi­na with a live video broad­cast.  That is what these social media apps are about – being social in real time. Recent­ly Periscope became a major con­trib­u­tor to TV pira­cy when May­weath­er Pac­quiao fight was rebroad­cast to thou­sands of users using indi­vid­u­al’s Periscope accounts.

Is There an Oppor­tu­ni­ty for Expe­ri­enced Social Media Managers?

It seems like every­one is look­ing for Social Media experts today.  MediaJobs.com has job list­ings from com­pa­nies includ­ing Star­com, Like­able Media, Cre­ative Cir­cle, Buz­zfeed and iHeart Media and they’re all list­ed below.

Here is an exam­ple of a social media job description:

“The Social Media Direc­tor will con­stant­ly mon­i­tor the brand’s Social Media chan­nels to com­mu­ni­cate and engage with the com­mu­ni­ty, encour­age loy­al­ty and inter­ac­tion, and fos­ter con­ver­sa­tions around the brand. You’ll be respon­si­ble for gen­er­at­ing reports to mea­sure the suc­cess of the var­i­ous tac­tics, pro­grams and ini­tia­tives, define best prac­tices, and rec­om­mend future actions in line with the Social Media strate­gic plan.”

Here is a list of social media man­ag­er jobs that are avail­able now: