The Senior Social Media Man­ag­er will be work­ing out of Pfizer’s New York office. You will be a part of the US Dig­i­tal Accel­er­a­tion (USDA) team.

The task is to enhance the dig­i­tal capa­bil­i­ties of their mar­keters so that they can bet­ter mar­ket prod­ucts using the tools, tech­nolo­gies, and plat­forms that their cus­tomers are increas­ing­ly lever­ag­ing to make health­care deci­sions. The USDA team’s work ranges from devel­op­ing, pilot­ing and scal­ing new capa­bil­i­ties and emerg­ing plat­forms to train­ing mar­keters to meet their imme­di­ate, strate­gic and oper­a­tional dig­i­tal needs.

The Social Media Man­ag­er role on the USDA team will sup­port the cre­ation of dig­i­tal capa­bil­i­ties pri­mar­i­ly in social media. To do so, the Senior Man­ag­er will con­tribute to the devel­op­ment and exe­cu­tion of crit­i­cal brand pilots whose goal is to help cre­ate the process­es, poli­cies, edu­ca­tion, and rela­tion­ships nec­es­sary to exe­cute social pro­grams that meet both brand needs as well as legal and reg­u­la­to­ry requirements.

This social media man­ag­er will work close­ly with their brand mar­ket­ing part­ners to guide and devel­op the cre­ation and cura­tion of con­tent that aligns with evolv­ing online con­ver­sa­tions spe­cif­ic to brand dis­ease areas, and is tonal­ly appro­pri­ate to the spe­cif­ic chan­nels where online con­ver­sa­tion is occurring.

In addi­tion, this indi­vid­ual will part­ner with the media, pub­lic rela­tions and busi­ness tech­nol­o­gy (BT) teams for the brand, and their respec­tive agen­cies to ensure appro­pri­ate con­tent place­ment, influ­encer engage­ment, and chan­nel cre­ation to ensure the suc­cess of social media programs.

As a Social Media Man­ag­er your will also part­ner with the brand med­ical, legal and reg­u­la­to­ry col­leagues to ensure that they are carv­ing out an appro­pri­ate path for social media efforts, while meet­ing all reg­u­la­to­ry require­ments. This indi­vid­ual will sit on the USDA team but will pri­mar­i­ly work with the brand part­ner on a day to day basis, ensur­ing a close inte­gra­tion with brand pri­or­i­ties and relat­ed tactics.

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Who is the ide­al Senior Social Media Man­ag­er for Pfizer?

You’ll work with the brand social media agency part­ner to guide con­tent devel­op­ment and chan­nel strat­e­gy. The USDA Senior Man­ag­er will help devel­op and exe­cute an inte­grat­ed, long-term social media strat­e­gy for their brand part­ners, effec­tive­ly serv­ing in a social media mar­ket­ing func­tion to do so; respon­si­bil­i­ties include: Devel­op­ing, sourcing/aggregating and edit­ing con­tent for a brand’s dig­i­tal and social plat­forms, in sup­port of brand objec­tives, man­ag­ing a cre­ative agency part­ner to do so.

Man­ag­ing dai­ly imple­men­ta­tion of an edi­to­r­i­al cal­en­dar, the social media man­ag­er will be work­ing in con­junc­tion with the cre­ative agency / com­mu­ni­ty man­age­ment ven­dor and oth­er third par­ty ven­dors as need­ed. Ensur­ing close inte­gra­tion with a brand team through­out all efforts, ensur­ing that pro­gram goals are con­tin­u­al­ly aligned with brand goals, and that a deep under­stand­ing of day to day brand needs exists.

You must have the abil­i­ty to con­tin­u­al­ly lever­age brand social “lis­ten­ing” out­put to inform cre­ation of con­tent that sup­ports achieve­ment of brand part­ner imper­a­tives and responds to emerg­ing issues/challenges; also, con­tin­u­al­ly lever­ag­ing lis­ten­ing out­put to inform on over­all pro­gram success.

Iden­ti­fy­ing and part­ner­ing with third par­ty ven­dors to ensure appro­pri­ate Adverse Event report­ing. Aid­ing in the cod­i­fi­ca­tion of key learn­ings from the pro­gram, to enable scal­ing of dig­i­tal and social learn­ings, and process­es to GIP and beyond. Part­ner­ing with cor­po­rate social pro­grams to share unbrand­ed con­tent for dis­sem­i­na­tion on cor­po­rate social channels.

4–6 years of expe­ri­ence in dig­i­tal communications/social media con­tent cre­ation, a pub­lic rela­tions agency work­ing in digital/social, or a cre­ative agency work­ing in digital/social. ~3–4 years of expe­ri­ence in mar­ket­ing in a phar­ma­ceu­ti­cal com­pa­ny, or at a cre­ative agency / pub­lic rela­tions agency sup­port­ing phar­ma­ceu­ti­cal clients in mar­ket­ing efforts.

Expe­ri­ence exe­cut­ing large scale dig­i­tal and social strate­gies and tac­tics across a vari­ety of chan­nels. Exten­sive knowl­edge of legal, reg­u­la­to­ry and com­pli­ance require­ments and review process­es for bio­phar­ma mar­ket­ing, and a proven track record of suc­cess­ful­ly nav­i­gat­ing those process­es to bring nov­el pro­grams to fruition. Proven track record of work­ing cross-func­tion­al­ly, lead­ing with­out author­i­ty, and dri­ving cross-func­tion­al groups to align­ment and action. Demon­strat­ed abil­i­ty to work in a fast paced envi­ron­ment giv­en the real-time nature of the dig­i­tal and social envi­ron­ments. 2+ yrs of con­sumer mar­ket­ing expe­ri­ence in any indus­try preferred.

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What does this com­pa­ny have to say about the ser­vices it offers?

All over the world, Pfiz­er col­leagues are work­ing togeth­er to pos­i­tive­ly impact health for every­one, every­where. Each posi­tion at Pfiz­er touch­es and con­tributes to the suc­cess of the busi­ness and the world. That’s why, as one of the glob­al lead­ers in the bio­phar­ma­ceu­ti­cal indus­try, Pfiz­er is com­mit­ted to seek­ing out inspired new tal­ent who share their core val­ues and mis­sion of mak­ing the world a health­i­er place.