The 5 Highest Paying Marketing Positions in Los Angeles
Although marketing positions are available throughout the country, marketing positions in Los Angeles, California, are typically in highest demand. For that reason, salaries are generally higher compared to other large metropolitan cities. According the government Bureau of Labor Statistics, in 2013, Marketing Manager Positions were the 16th highest paying job in Los Angeles at $138,020. Without question, marketing offers tremendous opportunities, as well as job stability. Not only is marketing at the heart of all businesses, regardless of size or industry, it plays a vital role in a company’s success. While there are many different marketing positions to consider in Los Angeles, the overall responsibility involves identifying, anticipating, and satisfying the client’s requirement from a position of profitability. Best Companies for Marketing Positions According to Forbes Magazine, some of the top paying companies for Marketing Professionals are located in California. Topping the list is Culver City based technology security firm Symantec where the average base salary for marketing professionals is $153,860. The tech industry is well represented with top marketing comp plans at Intuit and Salesforce.com where each provide marketing professionals with average base salaries well above the $100,000 mark. By understanding the client, you will add value in the way…
Content and native advertising analyzer SimpleReach’s day has come
Measuring the effectiveness of native advertising looks set to get more efficient as analytics startup SimpleReach bags a huge Series A round. Analysis and prediction Jobbing business development managers will know that for most clients, an ad’s capacity to drive online advertising sales is the bottom line. The creative team’s native advertising may be beautifully subtle, the displays pithy and snazzy, but agencies still need to be able to bring something to the table these days to show how effective they’ve been. That’s where NYC-based startup SimpleReach comes in. Founded in 2010, it raised $1.6 million in seed funding in 2012 and has just closed a Series A round totaling $9 million. Its technology not only tells clients how successfully their content is going down on social media and publisher websites; it predicts which native advertising will really take off, too. Every article gets a score ranging between 0 and 99 – an indicator of how much social traffic it’ll bring to a client’s site. Agencies and marketers can then promote those articles through ads on Twitter, Facebook, LinkedIn, Nativo, StumbleUpon, TripleLift and Outbrain. If our jobbing business development manager remains skeptical about SimpleReach’s capabilities, plenty of others aren’t. The…
Will Comcast Actually Buy Time Warner Cable or Will this be Charter’s Wake up Call?
I don’t believe this deal will happen the way its currently structured and here’s why. First off, there are too many volatile variables in this deal in its current form; the all stock price, softening equities market and other very motivated buyers in the market. I believe that this is only the first move in a larger plan. Time Warner Cable is utilizing a very smart strategy to maximize the sale price for the company; witness that Rob Marcus, the CEO, is a former Mergers and Acquisition attorney. So the battle for Time Warner Cable has come to an end, or has it? Yesterday Comcast announced a $45.2 billion dollar deal to purchase Time Warner Cable, representing a share purchase price of $158.82 per share. This is a significant increase from Charter Cable’s previous offers of $132.50 per share. But there is a big difference. Charter’s offer was substantially cash and Comcast’s is completely a stock deal. Also, we’re now talking about a major anti-trust review. Even with a sell off of 3 million subscribers Comcast would still control 30% of the industry nationwide. Given the lack of competition in each market this does not sound like a slam dunk. A year ago Comcast…
Making Yourself Irresistible on LinkedIn
If 86 per cent of those recruiting talent using social media do so on LinkedIn, then it’s a good idea to make your profile as attractive as possible – particularly if you’re looking for media jobs. Of all of the social networks out there, LinkedIn is undoubtedly the most crucial when it comes to enhancing your career or growing your business, as it allows businesspeople to connect to, and network with their peers and people who can help them achieve their career goals. Simply having a presence on LinkedIn and participating in groups can attract recruiters and freelance clients, so imagine what can be achieved if you explore LinkedIn’s functionality in more depth. By polishing your profile you can make yourself instantly more appealing to potential employers, but that’s a bit of a given. Delve a bit deeper and you can harness the power of groups to communicate with like-minded individuals – you can even speak to people you’re not directly connected to without the need for an introduction and you can use the myriad of integrated apps to pull in information from across the web to keep your posts and profile as up-to-date and relevant as possible. Profile Power!…
