Making Yourself Irresistible on LinkedIn
If 86 per cent of those recruiting talent using social media do so on LinkedIn, then it’s a good idea to make your profile as attractive as possible – particularly if you’re looking for media jobs. Of all of the social networks out there, LinkedIn is undoubtedly the most crucial when it comes to enhancing your career or growing your business, as it allows businesspeople to connect to, and network with their peers and people who can help them achieve their career goals. Simply having a presence on LinkedIn and participating in groups can attract recruiters and freelance clients, so imagine what can be achieved if you explore LinkedIn’s functionality in more depth. By polishing your profile you can make yourself instantly more appealing to potential employers, but that’s a bit of a given. Delve a bit deeper and you can harness the power of groups to communicate with like-minded individuals – you can even speak to people you’re not directly connected to without the need for an introduction and you can use the myriad of integrated apps to pull in information from across the web to keep your posts and profile as up-to-date and relevant as possible. Profile Power!…
Make Yourself the Most Valuable Candidate: Building your Reputation on LinkedIn
If you’re on a serious job hunt, it’s crucial that you’re using LinkedIn’s numerous tools to grow your reputation – particularly if you’re on the lookout for technology or media jobs. Using the groups function is a great way of developing and increasing your network, while LinkedIn Answers can help position you as an expert in your field and show that when it comes to your sector, you really know your stuff. Using Groups to Boost Your Profile Perhaps the simplest and most effective way of giving your reputation and profile a boost is by using the Groups function. There are over a million groups on LinkedIn and these range in type from groups representing business sectors, personal interests, job-related groups, College and University groups, groups that represent trade organisations and groups dedicated to new business. Those members using a free LinkedIn account can join up to 50 groups and in doing so are able to interact with other members as if they were first degree connections. There’s no need for a recommendation or to send an unsolicited InMail. By joining the group LinkedIn recognises that you share common interests and therefore allows you to make contact directly. This function…
Taking Your LinkedIn Profile to the Next Level
Without doubt, LinkedIn is the most popular social networking tool for businesspeople, but is your profile working as hard as it could be? We all know that getting a great profile in place is crucial, but there are a range of tools you can use to really enhance your presence. Making Your Profile Work for You By claiming your vanity URL you can instantly add a more professional feel to your LinkedIn profile. This can also be optimized to drive more traffic to your profile. You can also add a profile badge to your personal websites and blogs so visitors can click straight through to your LinkedIn profile and it’s well worth making your anchor text more appealing so you get more clicks through to your websites. Ensure your profile is sprinkled liberally with keywords. By making the copy in your profile keyword rich, you can make sure you come up in the search results whenever someone’s looking for a new employee or an expert. You can also create a company profile too, if it’s appropriate. By creating a business profile you have the opportunity to create not one, but two networks and you can cross-pollenate – gathering opportunities from…
If You’re a Jobseeker Is LinkedIn Premium Worth Your Money?
If you’re on the lookout for a new job, is LinkedIn Premium a worthy investment, or should it be left to the recruiters and cold callers? We all know that if you’re looking for media or technology jobs – in fact any jobs – then LinkedIn is the place to be, and its premium service claims to offer both ready access to potential employers that may be outside of your network, and the ability to contact people direct using the InMail function. But is upgrading to the Premium version a wise investment? Chances are if you’re looking for a new job then you’re probably strapped for cash so every penny you spend on your search has to work hard for you. Let’s have a look at the stats: In the first quarter of 2012 LinkedIn posted revenue of around $188 million. This means turnover’s grown 101 per cent year-on-year and in that same quarter it grew its membership by a cool 15 million. The company is rapidly approaching revenue of $1 billion and is enjoying a conservative growth rate of about 70 per cent. In that stellar first quarter of 2012 it revealed Premium account revenues of $37.9 million –…
Searching for a Job? Have You Got Your Online Reputation in Order?
As the saying goes, most people conduct a Google search before they ‘hire it, try it, buy it or date it’. If the saying’s true, then making sure your house is in order online would be wise before you embark on a search for media jobs. Over 85 per cent of recruiters admit to conducting a search online when sifting through job applicants, and while they would never admit it, it’s a pretty safe bet that many applicants have been rejected at the long-listing stage purely because of what was found out about them online. It’s no longer resumes and references you need to worry about during a job search and while you may have an abundance of letters giving you a glowing endorsement, one less-than-favourable piece of content revealed during a simple Google search and it could be game over. For example, while a search may uncover a positive piece of news or two, it might also dredge up a bankruptcy from 10 years ago, pictures from a drunken night out or even information on a sticky divorce. One female employee who was offered a large redundancy package revealed her delight on Facebook and was promptly sacked while another…
