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Advertising

Content and native advertising analyzer SimpleReach’s day has come

Mea­sur­ing the effec­tive­ness of native adver­tis­ing looks set to get more effi­cient as ana­lyt­ics start­up Sim­pleReach bags a huge Series A round. Analy­sis and pre­dic­tion Job­bing busi­ness devel­op­ment man­agers will know that for most clients, an ad’s capac­i­ty to dri­ve online adver­tis­ing sales is the bottom

NY ad analytics startup Dstillery looks to international expansion

New York’s ad ana­lyt­ics start­up Dstillery is look­ing beyond the U.S. in a bold expan­sion plan after rais­ing $24 mil­lion in Series C fund­ing. Dis­till­ing data The com­pa­ny began life in 2008 as Media6Degrees and adopt­ed its new moniker in Sep­tem­ber last year. Prod­uct man­agers with

NY’s Yodle aims big with IPO and new HQ

Things are on the up for online ad firm Yodle: it’s just filed for a $75 mil­lion IPO and signed the lease for a swanky new office. Phe­nom­e­nal suc­cess Art direc­tors and account man­agers who work for online adver­tis­ing agen­cies in the Big Apple may

business development jobs in chicago

NY’s Tremor Video goes on an appointments spree

Things are mov­ing fast at Tremor Video: it’s made a flur­ry of new appoint­ments and launched a new cam­paign on video viewa­bil­i­ty stan­dards. Hir­ing spree Prod­uct man­agers with an inter­est in ad tech may recall that we last vis­it­ed Tremor Video here in April, when it

Advertising Media Jobs Are on the Rise

Advertising Media Jobs Are on the Rise

Adver­tis­ing media jobs are abun­dant nowa­days due to the emer­gence of many Inter­net-based media com­pa­nies and oth­er alter­na­tive options for infor­ma­tion replac­ing the old prac­tice of read­ing news papers and mag­a­zines alone. The new age adver­tis­ing jobs are full of cre­ative tal­ent that is able to

NY ad firm Intent Media looks to European expansion

NY ad com­pa­ny Intent Media, which spe­cial­izes in adver­tis­ing prod­ucts for the trav­el indus­try, has raised $22.7 mil­lion in new fund­ing. Ads based on real-time intent  As any art direc­tors or account man­agers who vis­it these pages will be aware, we like to focus on

The BAM Connection agency launches: ad creativity through simplicity

Brooklyn’s high-tech Dum­bo dis­trict has a new adver­tis­ing agency in the form of ‘The BAM Con­nec­tion’, which launched on June 30th. BAM Con­nec­tion, not BAM Busi­ness devel­op­ment man­agers famil­iar with Brook­lyn could be for­giv­en for feel­ing a lit­tle baf­fled about why a new ad agency should

Johannes Leonardo is TTI Floor Care’s new lead agency

New York’s fash­ion-savvy bou­tique agency Johannes Leonar­do has just land­ed a mas­sive deal as TTI Floor care’s Agency of Record. One big account after anoth­er Cre­ative art direc­tors and hard-head­­ed account man­agers alike tend to be keen­ly inter­est­ed in rel­a­tive­ly small shops which begin to

Upworthy’s recently launched promoted posts are a resounding success

Over just three months, “pro­mot­ed posts” (native adver­tis­ing) on NY start­up Upwor­thy have out­per­formed the site’s stan­dard edi­to­r­i­al posts. Adver­tis­ing as mean­ing­ful posts Every busi­ness devel­op­ment man­ag­er in Adland now knows that Upworthy’s spe­cial­i­ty is get­ting vis­i­tors to click on entic­ing head­lines and send the con­tent viral