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Advertising

New York agency Collective launches new campaign to promote itself

Keen busi­ness devel­op­ment man­agers search­ing for inno­v­a­tive ways of boost­ing their agency’s for­tunes might con­sid­er emu­lat­ing Col­lec­tive, a New York dig­i­tal mar­ket­ing ser­vices com­pa­ny which has just launched a brand­ing cam­paign to pro­mote itself. The cam­paign uses the same tech­niques nor­mal­ly reserved for clients, and

UK based AR advertising startup Blippar marks one year of successful business in the US

The UK-based aug­­men­t­ed-real­i­­ty adver­tis­ing start­up ‘Blip­par’, which was launched in 2011, has just cel­e­brat­ed its first anniver­sary in the U.S. – and it’ll excite the inter­est of inno­­va­­tion-hun­­gry art direc­tors and account man­agers work­ing in tra­di­tion­al adver­tis­ing agen­cies. The startup’s total of 3 mil­lion users

Is ad testing keeping pace with the online advertising revolution?

No expe­ri­enced busi­ness devel­op­ment man­ag­er would dis­pute that inter­net adver­tis­ing has seen explo­sive growth. In the 90’s, when the term “online adver­tis­ing sales” was still rel­a­tive­ly incom­pre­hen­si­ble and sta­t­ic ban­ner ads ruled the day, it was prob­a­bly impos­si­ble for most ordi­nary mor­tals to fore­see the

Digital advertising startup Inadco is on the rise

Digital advertising startup Inadco is on the rise

It’s always heart-war­m­ing for the job­bing art direc­tor and account man­ag­er to hear of an adver­tis­ing start­up that appears to be going from strength to strength. Sea­soned vet­er­ans hold­ing media jobs in Adland may recall ear­li­er expe­ri­ences of work­ing for adver­tis­ing star­tups with affection –

Is compulsory regulation looming over native advertising?

Online adver­tis­ing agen­cies are fac­ing a poten­tial­ly big headache in the U.S., as con­tro­ver­sy about native adver­tis­ing begins to heat up. Dili­gent art direc­tors and account man­agers might want to take note that the FTC is threat­en­ing for­mal reg­u­la­tion unless the adver­tis­ing indus­try gets a

Internet advertising spearheads global advertising market recovery

Hard­work­ing busi­ness devel­op­ment man­agers can take a well-deserved bow today, as news emerges that their efforts have helped posi­tion inter­net adver­tis­ing at the fore­front of a steady glob­al recov­ery in adver­tis­ing. So says the lat­est Adver­tis­ing Expen­di­ture Fore­cast from ZenithOp­ti­me­dia. The glob­al mar­ket is set

ComScore study suggests nearly half of online display ads are unviewed

Pro­fes­sion­als hold­ing media jobs in the inter­net adver­tis­ing indus­try were a lit­tle flum­moxed last year when Com­Score pub­lished research show­ing that almost a third of online dis­play ads (31 per cent) nev­er got viewed. But the job­bing busi­ness devel­op­ment man­ag­er may need to reach for