If you are looking for a Marketing Job in New York City than you want the quickest and most effective way to get wh...
A Director of Digital Subscriptions job is open at M. Roberts Media M. Roberts Media is a diversified media and...
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Zenith Labs is looking for a Junior Media Buyer for email. We’re a team of health professionals with a rev...
Art directors and account managers from online advertising agencies have something of a conundrum to contend with: is online video advertising now siphoning advertisers’ budgets away from TV and display, or not? Up, down, flat or what? It would seem that the answer depends on what you
Business development managers toiling in the online advertising industry should be breaking open the champagne today, as new figures from the IAB and PriceWaterhouseCoopers (PwC) reveal a spectacular year-on-year rise in U.S. digital ad revenue for the first quarter of 2013. A new landmark No less
A business expert has urged account managers and others holding media jobs in online advertising agencies to be more discriminating about what they’re trying to measure with adtech data. Don’t measure efficiency when effectiveness is what’s needed There is a fashion these days for “programmatic
You don’t have to be a seasoned business manager to know that soaring demand for online advertising played alongside video clips is spurring big growth amongst startups specializing in online video advertising. Companies like Adap.tv, YuMe and Tremor Video Inc., for example, are all poised
Art directors and other creatives in online advertising agencies have been rising to a new challenge: think up some enticing new ways of using Google Glasses. If Google CEO Larry Page liked the idea, he would award the lucky innovators a pair of the eagerly
Business development managers will doubtless be aware of the rise of content marketing. Brands are increasingly making their own blog posts, advertorial articles and videos rather than relying purely on traditional ads to the point where sponsored content and native advertising have fast become the
Two industry experts have shared their views about the future of advertising in a blog featured in the Harvard Business Review — and their ideas make for “disruptive reading” for any art director or account manager with an eye for innovation. John Winsor, CEO of
As every business development manager knows, online advertising sales usually get squeezed when companies fear a downturn — they cut their advertising spend while the storm clouds gather and only start spending again when the outlook improves. But if trends across the pond in the
Here’s a challenge for a creative art director: your account manager asks you to find a way of making it a cinch for mass brands to advertise their seriously cool clothes through your agency and then tells you to come up with a killer idea
Paul Venables, founder and executive creative director of Venables, Bell & Partners, has been sharing his intimate knowledge about how startup online ad agencies can thrive, even in tough economic conditions. Aspiring business development managers might do well to listen up. Keeping human, keeping lean Writing as