:

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

How fast is this Blockchain thing going to take over? -

Tuesday, November 28, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Saturday, November 25, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Why You Want a Job at Twitter -

Monday, November 6, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Why You Want to Work at Snapchat -

Tuesday, October 24, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

Is 360 Video the Future of Media? -

Wednesday, October 18, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, October 3, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Monday, October 2, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Friday, September 29, 2017

Why You Want to Get a Job at Vogue Magazine: -

Sunday, September 10, 2017

Is it Better to work at Buzzfeed or The New York Times? -

Tuesday, August 29, 2017

B2B Sales Representative Opportunity in Toronto -

Monday, August 28, 2017

Why Get a Job at Business Insider? -

Tuesday, August 22, 2017

2000 Jobs at Comcast – Why Work at Comcast? -

Tuesday, August 15, 2017

Should You Work at HBO or Netflix? -

Tuesday, August 8, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

BarkBox, the BirchBox for dogs, adds two new innovations to keep its subscribers delighted

Manhattan-based startup BarkBox – the BirchBox for pooches – has announced two new initiatives which seem guaranteed to keep its burgeoning popularity amongst dog owners heading safely skyward. While most e-commerce analysts can testify that many online vendors have augmented their internet sales with pop-up shops (Bonobos and Warby Parker among them), BarkBox is imaginatively innovating its online presence to keep its subscribers firmly hooked.

Doggie subscriptions

Over the last couple of weeks, it’s launched “PuppyFeed” (a photo-sharing forum that lets subscribers post adorable photos of their adorable puppies) and a new iPhone app which, unlike the main online site, lets users buy individual items rather than just the pre-packaged boxes of dog-goodies. It also lets them rate or revise items already in their boxes, as well as giving them access to BarkBox news to read and letting them buy BarkBox gift subscriptions. Even the most worldly-wise ecommerce analyst would concede that these are pretty clever enticements.

CEO and founder Matt Meeker (who co-founded Meetup.com and Wee Web) set BarkBox up in 2011 and openly declares that, as someone who shares a little bit of doggie obsession with millions of Americans, he believed a subscription-based model for dog gifts would fly. And boy, was he right. His startup now has 105,000 subscribers and has seen its revenue expand ten-fold in 2013 alone to around $2 million a month.

Innovations

Subscribers receive a monthly box of five to seven doggie-friendly delights and it’s clear that Meeker is now seeking to build an independent community of dog lovers on BarkBox. Speaking about PuppyFeed, he told VentureBeat:

“Every month we get flooded with photos and videos from owners. We want to harness that excitement. PuppyFeed is giving people a tool to share their dogs with us and each other, and gives them a way to communicate. It is stitching our community together, and tightening those relationships will lead to more customers all around.”

The app which was also launched is the first step toward a full m-commerce BarkBox storefront, and more features will soon be added, including push notifications informing subscribers when their box was shipped and when it arrives at the front door.

No matter how seasoned an ecommerce analyst you might be, you’ve got admit it, this guy knows how to make ecommerce work.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.