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Manhattan-based ad agency DeVito/Verdi builds big presence in Boston — and may open a new office there

Most busi­ness devel­op­ment man­agers would feel delight­ed if their ad agency had been so suc­cess­ful in dri­ving online adver­tis­ing sales for clients in a neigh­bor­ing state that it was con­sid­er­ing open­ing a new office there. And DeVito/Verdi, the edgy online adver­tis­ing agency from New York, is con­sid­er­ing doing just that in Boston, fol­low­ing a series of cam­paigns which have seen it work its way into sev­er­al cor­ners of the city’s econ­o­my. Break­ing into Boston Co-found­ed in 1991 by Ellis Ver­di and Sal DeVi­to, Ver­di says that the agency didn’t make a “con­cert­ed effort” to grow its pres­ence in Boston, but since that growth has hap­pened any­way, a new office seems a worth­while con­sid­er­a­tion. The firm’s suc­cess­ful and often humor­ous cam­paigns for Boston busi­ness­es have on occa­sion court­ed con­tro­ver­sy. Like its 2008 work for Legal Sea Foods, which fea­tured insult-spout­ing fresh fish trav­el­ling on Boston’s famous Green Line light rail sys­tem shout­ing things like “Hey lady, I’ve seen small­er noses on a sword­fish” and “This con­duc­tor has a face like a hal­ibut.” The trol­ley con­duc­tors object­ed to be likened to hal­ibuts. Recent­ly, it’s been com­mis­sioned by Boston’s Suf­folk Uni­ver­si­ty, health-insur­er Fal­lon Health and by the Boston car deal­er Herb Cham­bers, devel­op­ments…

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BarkBox, the BirchBox for dogs, adds two new innovations to keep its subscribers delighted

Man­hat­­tan-based start­up Bark­Box – the Birch­Box for pooches – has announced two new ini­tia­tives which seem guar­an­teed to keep its bur­geon­ing pop­u­lar­i­ty amongst dog own­ers head­ing safe­ly sky­ward. While most e‑commerce ana­lysts can tes­ti­fy that many online ven­dors have aug­ment­ed their inter­net sales with pop-up shops (Bono­bos and War­by Park­er among them), Bark­Box is imag­i­na­tive­ly inno­vat­ing its online pres­ence to keep its sub­scribers firm­ly hooked. Dog­gie sub­scrip­tions Over the last cou­ple of weeks, it’s launched “Pup­pyFeed” (a pho­­to-shar­ing forum that lets sub­scribers post adorable pho­tos of their adorable pup­pies) and a new iPhone app which, unlike the main online site, lets users buy indi­vid­ual items rather than just the pre-pack­­aged box­es of dog-good­ies. It also lets them rate or revise items already in their box­es, as well as giv­ing them access to Bark­Box news to read and let­ting them buy Bark­Box gift sub­scrip­tions. Even the most world­­ly-wise ecom­merce ana­lyst would con­cede that these are pret­ty clever entice­ments. CEO and founder Matt Meek­er (who co-found­ed Meetup.com and Wee Web) set Bark­Box up in 2011 and open­ly declares that, as some­one who shares a lit­tle bit of dog­gie obses­sion with mil­lions of Amer­i­cans, he believed a sub­­scrip­­tion-based mod­el for dog gifts would…

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Introducing Floored, the Manhattan-based tech firm that’s revolutionizing real estate marketing with stunning 3D graphics

If you’re in real estate, how do you go about mar­ket­ing a build­ing that’s still under con­struc­tion? A build­ing no prospec­tive ten­ants or pur­chasers can look at? Well, Man­hat­­tan-based tech start­up Floored has a solu­tion: launched in Jan­u­ary this year, its pro­pri­etary tech­nol­o­gy takes high-res­o­lu­­tion scans of any inte­ri­or or exte­ri­or space and con­verts them into vibrant, video game stan­dard 3D images. This is the kind of prod­uct the aver­age prod­uct man­ag­er would just love to pre­side over. Why every prod­uct man­ag­er would like to work for Floored Floored’s co-founder, Har­vard grad­u­ate David Eisen­berg, says that most vir­tu­al tours are sim­ply 2‑D panoram­ic pho­tographs, but his company’s offer­ing is far more real­is­tic: “We want to give peo­ple full dig­i­tal con­trol over what it’s like to be inside the space,” he said, adding, “Our hope is that this can replace the pho­to­graph.” Head­ing an 11-strong team of soft­ware boffins, his aim is to make Floored the indus­try stan­dard for real estate mar­ket­ing. And, prod­uct man­agers take note, this is no mere pipedream. The start­up already has a good­ly num­ber of top office and retail clients on its books, amongst them Tacon­ic Invest­ment Part­ners, Vor­na­do, CBRE Group, Cush­man and the devel­op­er Hines.…

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One the way up? Manhattan mobile phones advertising startup appoints Kingcoms Charity Sabater

Any­one with enough expe­ri­ence of media jobs in mobile adver­tis­ing agen­cies will be aware that, by the time that a start­up has appoint­ed its first VP of nation­al sales, its prospects will be look­ing promis­ing. And, just five months after being found­ed, Man­hat­­tan-based mobile phones adver­tis­ing start­up Lock­et, which we fea­tured on these pages in August, has just done pre­cise­ly that. From Can­dy Crush to Mobile Phones Adver­tis­ing  Char­i­ty Sabater, erst­while senior direc­tor of ad sales at online gam­ing meg­a­site King.com (the com­pa­ny behind the addic­tive­ly pop­u­lar mobile game Can­dy Crush), is step­ping into the new role and, accord­ing to Lock­et co-founder and CEO Yun­ha Kim, will be charged with the task of attract­ing more big brands into the pro­gram. Locket’s unique approach to mobile phones adver­tis­ing involves pay­ing users of its app when they engage with the ads it places on their Android lockscreens. OK, at one cent per ad engage­ment, no one gets to be a mil­lion­aire, but after a few months there’ll be enough to cash out a lit­tle wind­fall, make a small dona­tion to a char­i­ty or add a lit­tle to a gift card. Users can even vote on brands they’d like to get ads from.…

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