People working in media jobs for mobile advertising agencies could be forgiven for feeling a little confused by two new advertising expenditure forecasts. ZenithOptimedia has taken a bullishly optimistic view of the coming three years, predicting that mobile advertising will expand to 36 percent of
Analysts from the Publicis-owned New York advertising agency ZenithOptimedia have produced new figures showing that global ad spend this year is on course to reach a total of $503 billion – an expansion of 3.5 per cent. But hardworking U.S. business development managers may be
Hardworking business development managers can take a well-deserved bow today, as news emerges that their efforts have helped position internet advertising at the forefront of a steady global recovery in advertising. So says the latest Advertising Expenditure Forecast from ZenithOptimedia. The global market is set