There’s a litÂtle probÂlem with anaÂlog adverÂtisÂing on social media: busiÂnessÂes are getÂting sick of spendÂing monÂey on it when they have no idea whether it’s actuÂalÂly driÂving sales, and social media sites need to prove ROI if they’re to stand a chance of persuading
Last year, we reportÂed on video ad comÂpaÂny YuMe’s ambiÂtions to delivÂer effecÂtive video ads across mulÂtiÂple devices in the age of screen fragÂmenÂtaÂtion. BusiÂness develÂopÂment manÂagers and othÂers with media jobs in online adverÂtisÂing may rememÂber that YuMe’s Senior VP of MarÂketÂing, Ed Haslam,
You don’t have to be a seaÂsoned busiÂness manÂagÂer to know that soarÂing demand for online adverÂtisÂing played alongÂside video clips is spurring big growth amongst starÂtups speÂcialÂizÂing in online video adverÂtisÂing. ComÂpaÂnies like Adap.tv, YuMe and Tremor Video Inc., for examÂple, are all poised
How can mobile adverÂtisÂing agenÂcies delivÂer the most effecÂtive mobile adverÂtisÂing camÂpaigns in the age of screen fragÂmenÂtaÂtion? That’s a quesÂtion at the foreÂfront of Ed Haslam’s mind. The senior VP of marÂketÂing with San FranÂÂcisÂÂco-based video ad-tech firm YuMe recentÂly visÂitÂed LonÂdon for the