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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbe­liev­able and inter­est­ing con­tent out there nowa­days that adver­tis­ers are going crazy try­ing to fig­ure out ways to cap­i­tal­ize on all of it. Cur­rent­ly there isn’t a stan­dard met­ric for a mor­ph­ing view­ing indus­try. There needs to be a sin­­gle-source mea­sure­ment for every pos­si­ble con­tent inter­face, tablet, mobile, stream­ing, etc., with­out it mar­keters are going to have a hell of time. Adver­tis­ing is in a dire need to rede­fine what TV is. TV net­works throw back at least %50 of their rev­enue to pro­duce orig­i­nal pro­gram­ming, they real­ize that stream­ing is huge for their TV audi­ences and brands. Let’s not for­get how the new prac­tice of binge TV watch­ing has set record break­ing results for new pro­grams and sport events. Net­works have kept on top of the chang­ing medi­ums for view­ing the mate­r­i­al, wher­ev­er and when­ev­er and by doing so have seem surges in view­er­ship. Stream­ing is a brand builder for TV, it cre­ates fans, new and old, gets peo­ple engaged, espe­cial­ly when adding social net­work­ing into the fray. Mind you a lot of these stream­ing ser­vices don’t do the adver­tis­ing thing, but mar­keters always seem to fig­ure out way to sneak in there. It’s crit­i­cal…

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