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Is Pinterest trying to take the Internet by Storm with the click of a Button?

Is Pinterest trying to take the Internet by Storm with the click of a Button?

Mar­keters make note! Pin­ter­est recent­ly unveiled that it will be launch­ing “buyable pins” lat­er this month, here’s how it works: Rich Pins are pins which have much more infor­ma­tion than a nor­mal link, for instance a step by step info­graph­ic on oven clean­ing will get a new but­ton that allows users to pur­chase ovens direct­ly from retail part­ners like Macy’s, Nord­stroms and so on in order to stock Pin­ter­est with mil­lions of prod­ucts. Users will see prices, be able to select spe­cif­ic types of a prod­uct, and then they can tap the but­ton to buy the prod­uct. Which is then shipped direct­ly to you. Pin­ter­est is using Shopi­fy (jobs at Shopi­fy) and Demand­ware (jobs at Demand­ware) right out of the gate with Stripe han­dling its pay­ments, and col­lab­o­rat­ing with com­pa­nies like Brain­tree and Apple to “make sure Pin­ter­est nev­er touch­es cred­it card infor­ma­tion.” They claim there isn’t any fee for buy­ers and mer­chants which they says will include work­ing with tens of thou­sands of local brands. Buyable Pins show up in all of Pinterest’s fea­tures, like rec­om­men­da­tions and search. Users can pay with a cred­it card or with Apple Pay. It appears that this is just a tip of the Ice­berg…

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