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QVC and Apple Watch team up — is this your new Friend or Foe situation?

QVC and Apple Watch team up - is this your new Friend or Foe situation?

QVC, the world’s fifth largest mobile mer­chant is ready to pro­mote on the Apple Watch as soon as it is avail­able on April 24th. QVC’s iPhone and iPad apps have seen 3 mil­lion down­loads and have received out­stand­ing reviews in the Apple App Store. So a cus­tomer can see QVC deals of the day and what is air­ing in real­time on the net­work right from their Apple Watch. They will still get all the prod­uct details, rat­ings and oth­er select con­tent. Shop­pers will be able to view the goods and what­ev­er they fan­cy can be direct­ed to their iPhones for deep­er inves­ti­ga­tion and pur­chase. When some­one turns on the phone, the QVC app will auto­mat­i­cal­ly open and go to the prod­uct page of the items they had select­ed through the watch. Over­all the whole point is to get the cus­tomer to see the prod­uct even when they’re not home. Apple refers to it as the “glance expe­ri­ence”. Alex Miller says “ the Apple Watch con­firms and fur­thers a trend toward the frag­men­ta­tion of Inter­net use and online shop­ping that forces retail­ers to be more nim­ble and atten­tive than ever before to respond to devel­op­ments”. “QVC, for exam­ple, used to exclu­sive­ly…

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Jackthreads takes a small social step to make men feel less lonely when shopping

There’s a secret about clothes shop­ping: men and women do it dif­fer­ent­ly. And that dif­fer­ence, social media man­agers may be intrigued to find, has prompt­ed New York-based online shop­ping club Jack­threads to exper­i­ment with a lit­tle social tweak­ing – a small step it’s con­fi­dent will pro­duce impres­sive results. From soli­tary to social  Think about it for a moment: you’re a social media man­ag­er and you want a new out­fit. Do you arrange to go shop­ping with a bunch of friends or do you get it all done fly­ing solo? The answer almost cer­tain­ly depends on whether you’re male or female. Women are more inclined to do their clothes shop­ping with friends and select items accord­ing to their ver­dicts, while for men it’s often a more soli­tary pur­suit. Recog­nis­ing this dif­fer­ence, Jack­threads intro­duced a social ini­tia­tive last year which allowed male online shop­pers to chat with young female cus­tomer ser­vice agents. Called “Chat with Jill”, it gave those male cus­tomers what they’d pre­vi­ous­ly lacked: the view­point of a woman. Accord­ing to Ben Lerer, whose men’s dig­i­tal lifestyle pub­li­ca­tion Thril­list acquired Jack­threads last year, the idea is sim­ple. It gives male cus­tomers a lit­tle social feed­back on what they’re pur­chas­ing, equip­ping them…

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