Art directors and account managers seeking to boost the fortunes of their online advertising agencies have a new challenge: create the first “anti-advertising” video ad and win class time or $5,000-worth of video equipment from a Filipino film institute. An anti-ad ad for advertising art
Global online advertising agencies have a new arrival to contend with in the shape of Havas Lynx, a freshly created global agency that has just been launched by the French healthcare marketing firm, Havas Health. The new shop is made up of two previous Havas
Art directors and copywriters at online advertising agencies could find themselves fusing their traditional strengths with cutting edge digital skills if a decision by the Swedish shop Honesty becomes a trend. Despite the dash to digital among agencies over the last few years, Honesty has just
Four high flying executives from top online advertising agencies have launched a new initiative which promises big improvements to the often fraught relationships between ad agencies and tech startups. The Technology, Advertising and Startup Council or TASC is the brainchild of three New York-based digital
New York based ad-tech agency “Collective” have announced they require job applicants to pass an exam as part of their recruitment process. The 100-question multiple-choice exam has been devised by the Interactive Advertising Bureau. If it proves a success other online advertising agencies are expected