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Tag Archives: native advertising

Intelligent, Quality Content Marketing has come to New York: Meet Ideal Media

Can­ny busi­ness devel­op­ment man­agers eager to get the low-down on the hottest new devel­op­ments in Adland might spend a lit­tle time famil­iar­iz­ing them­selves with Ide­al Media, a New York-based start­up that takes an intel­li­gent approach to native con­tent adver­tis­ing. Con­tent pro­mo­tion + con­tent creation =

Is Native Advertising a Cover-Up or Cure for Bad Content

Is Native Advertising a Cover-Up or Cure for Bad Content?

Could Native Adver­tis­ing be a waste of mon­ey? “…you may not want to tell any­one but if my client has a great sto­ry to tell or some­thing inter­est­ing to say we can get it placed with jour­nal­ists. If they don’t have any­thing inter­est­ing to say they