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The Ultimate Native Advertising The Wifi Eye

Future Prediction: You will become the Media.

Com­bine the allure of voyeurism and the engage­ment of curios­i­ty with this ulti­mate new tech­nol­o­gy and you have, what I’m call­ing,  the WiFi Eye. Native Adver­tis­ing is all the rage today with adver­tis­ers vying to get clos­er and clos­er to “nat­ur­al” place­ments.  With this new tech­nol­o­gy in the works native adver­tis­ing could take on a whole new mean­ing. Could this be Native Adver­tis­ing’s entry into YouTube? Just as we change out the ton­er in our print­ers you could be chang­ing out your eyes for a new set.  Per­haps you want 10/10 vision or to be able to see well in total dark­ness.  New tech­nol­o­gy is being devel­oped to pro­vide those and many more options includ­ing the abil­i­ty for what you see to be broad­cast to the world with Wifi. Imag­ine watch­ing what its like to climb a moun­tain right from the moun­tain climber’s eyes, or how about a sky­dive over Las Vegas. It all could soon be com­ing to your tele­vi­sions or phones. Imag­ine being able to buy the ad just as the sky­div­er is about to jump from the plane?  Or how about spend­ing a day with the Pres­i­dent (that would be on PBS of course!). The Dawn­ing of new YouTube Stars…

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Content and native advertising analyzer SimpleReach’s day has come

Mea­sur­ing the effec­tive­ness of native adver­tis­ing looks set to get more effi­cient as ana­lyt­ics start­up Sim­pleReach bags a huge Series A round. Analy­sis and pre­dic­tion Job­bing busi­ness devel­op­ment man­agers will know that for most clients, an ad’s capac­i­ty to dri­ve online adver­tis­ing sales is the bot­tom line. The cre­ative team’s native adver­tis­ing may be beau­ti­ful­ly sub­tle, the dis­plays pithy and snazzy, but agen­cies still need to be able to bring some­thing to the table these days to show how effec­tive they’ve been. That’s where NYC-based start­up Sim­pleReach comes in. Found­ed in 2010, it raised $1.6 mil­lion in seed fund­ing in 2012 and has just closed a Series A round total­ing $9 mil­lion. Its tech­nol­o­gy not only tells clients how suc­cess­ful­ly their con­tent is going down on social media and pub­lish­er web­sites; it pre­dicts which native adver­tis­ing will real­ly take off, too. Every arti­cle gets a score rang­ing between 0 and 99 – an indi­ca­tor of how much social traf­fic it’ll bring to a client’s site. Agen­cies and mar­keters can then pro­mote those arti­cles through ads on Twit­ter, Face­book, LinkedIn, Nati­vo, Stum­ble­Upon, TripleLift and Out­brain. If our job­bing busi­ness devel­op­ment man­ag­er remains skep­ti­cal about SimpleReach’s capa­bil­i­ties, plen­ty of oth­ers aren’t. The…

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Time Inc. Wants Highly Caffeinated Manager Native Advertising Solutions

Manager, Native and Social Ad Solutions

If you are an expert in Native Adver­tis­ing and Social Adver­tis­ing than Time Inc. wants to you to con­sid­er becom­ing a Man­ag­er of Native and Social ad solu­tions. Native Adver­tis­ing is the hottest area of online adver­tis­ing and Time Inc. has lots of pub­li­ca­tions that need your help.  Suc­cess in Native Adver­tis­ing is like find­ing a buried trea­sure. It’s not a ques­tion of if it exists but rater where it’s locat­ed. Take a Social Media Man­ag­er, a Native Adver­tis­ing pro­fes­sion­al and mix in some strong Ad Ops expe­ri­ence and you’ll have the Man­ag­er of Native and Social Ad Solu­tions role at Time Inc. But Time Inc. is a great place to work as it is one of the old­est and most estab­lished media com­pa­nies pub­lish­ing major brands includ­ing Time, For­tune, Mon­ey, Sports Illus­trat­ed and lots more. What Kind of Job is the Man­ag­er for Native and Social Ads? This is a unique, chal­leng­ing and excit­ing oppor­tu­ni­ty for some­one with entre­pre­neur­ial instincts, project and cam­paign man­age­ment skills, detail-ori­en­t­ed focus, a strong under­stand­ing of the evolv­ing dig­i­tal adver­tis­ing land­scape as well as an abil­i­ty to work across mul­ti­ple depart­ments to imple­ment com­plex tech­nolo­gies. You should have at least 2 to 4 years…

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Upworthy’s recently launched promoted posts are a resounding success

Over just three months, “pro­mot­ed posts” (native adver­tis­ing) on NY start­up Upwor­thy have out­per­formed the site’s stan­dard edi­to­r­i­al posts. Adver­tis­ing as mean­ing­ful posts Every busi­ness devel­op­ment man­ag­er in Adland now knows that Upworthy’s spe­cial­i­ty is get­ting vis­i­tors to click on entic­ing head­lines and send the con­tent viral by shar­ing. With 10 mil­lion unique vis­i­tors in June alone, this NYC start­up is cer­tain­ly going places; and with brand adver­tis­ing through “pro­mot­ed posts” putting in such a strong per­for­mance, the tra­jec­to­ry is def­i­nite­ly up. Resem­bling its NY neigh­bor Buz­zFeed in some respects, Upwor­thy curates and repack­ages select­ed con­tent through clev­er­ly craft­ed head­lines that just beseech you to share them. But as well-informed busi­ness devel­op­ment man­agers will be aware, Upworthy’s dis­tin­guish­ing fea­ture is its empha­sis on mean­ing­ful posts, as opposed to tit­il­lat­ing tit­­tle-tat­­tle or per­son­al­i­ty quizzes. Now, that might have posed a prob­lem for those inter­est­ed in the arts of dri­ving online adver­tis­ing sales. But three months ago, Unilever became the first big brand to work with Upwor­thy on its new “Col­lab­o­ra­tions” pro­gram, with a native adver­tis­ing cam­paign con­sist­ing of pro­mot­ed posts and curat­ed con­tent to pro­mote the “Project Sun­light” ini­tia­tive. This aimed at encour­ag­ing peo­ple to live sus­tain­ably in Unilever’s terms, “cre­ate…

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Chartbeat sets out to improve native advertising with new metrics suite

Chartbeat sets out to improve native advertising with new metrics suite

New York ad tech start­up Chart­beat is unveil­ing a new prod­uct to add to its real-time ana­lyt­ics arse­nal, a devel­op­ment which should per­suade even the most skep­ti­cal prod­uct man­ag­er that it’s seri­ous about its aim to improve the met­rics for gaug­ing how well native adver­tis­ing is doing. Chart­beat CEO Tony Haile believes that a major rea­son why native adver­tis­ing has so far failed to live up to its billing as “this great new hope for pub­lish­ing” can be stat­ed in six words: “So much of native is bad.” Beyond impres­sions This is where it gets inter­est­ing for tech prod­uct man­agers: Haile believes that much of that bad­ness is down to poor mea­sure­ment. Typ­i­cal­ly, adver­tis­ers will only see how many impres­sions their spon­sored con­tent has received on a publisher’s web­site, and maybe how many times a post has been shared on social media. But count­ing eye­balls tells adver­tis­ers noth­ing about how good the con­tent was. So the new Paid Con­tent ser­vice sets out to change all that, and prod­uct man­agers pre­sid­ing over it will be nego­ti­at­ing with both adver­tis­ers and pub­lish­ers, because both are like­ly to want to use it. With easy-on-the-eye graph­ics, it shows not only the stan­dard eye­ball count but how many vis­i­tors…

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