Back in 2008, few with media jobs in the fledgÂling mobile adverÂtisÂing indusÂtry would have even thought about deployÂing videos; but fast forÂward to the present, and it’s clear that both conÂstiÂtute giganÂtic marÂket opporÂtuÂniÂties and the time for a fusion is ripe – a
Not many 13-year-olds can truthÂfulÂly claim to have the powÂer to triple revÂenues from in-app mobile adverÂtisÂing; however,native mobile adverÂtisÂing firm NativeX – year of birth 2000 – claims to be able to yield benÂeÂfits like this with its new ‘psyÂchoÂgraphÂic’ tarÂgetÂing techÂnolÂoÂgy. A new
PeoÂple on the lookÂout for media jobs might do well to turn to the mobile adverÂtisÂing indusÂtry over the next couÂple of years. A new study comÂmisÂsioned by the Mobile MarÂketÂing AssoÂciÂaÂtion preÂdicts that mobile marÂketÂing will genÂerÂate approxÂiÂmateÂly 1 milÂlion new jobs and $400
Mobile adverÂtisÂing agenÂcies have a new app to focus their attenÂtions on thanks to a new iniÂtiaÂtive by the blog netÂwork TumÂblr. The rise of mobile It’s only a few months since six-year-old TumÂblr startÂed letÂting adverÂtisÂers pay for optiÂmal placeÂment but, accordÂing to its
BuzÂzFeed is lookÂing for a prodÂuct leader to take our Mobile apps to the next levÂel. We’re a new kind of media comÂpaÂny for the social world. Our techÂnolÂoÂgy powÂers the social disÂtriÂbÂuÂtion of conÂtent, detects what is trendÂing on the web, and conÂnects peoÂple in