Back in 2008, few with media jobs in the fledgling mobile advertising industry would have even thought about deploying videos; but fast forward to the present, and it’s clear that both constitute gigantic market opportunities and the time for a fusion is ripe – a
Not many 13-year-olds can truthfully claim to have the power to triple revenues from in-app mobile advertising; however,native mobile advertising firm NativeX – year of birth 2000 – claims to be able to yield benefits like this with its new ‘psychographic’ targeting technology. A new
People on the lookout for media jobs might do well to turn to the mobile advertising industry over the next couple of years. A new study commissioned by the Mobile Marketing Association predicts that mobile marketing will generate approximately 1 million new jobs and $400
Mobile advertising agencies have a new app to focus their attentions on thanks to a new initiative by the blog network Tumblr. The rise of mobile It’s only a few months since six-year-old Tumblr started letting advertisers pay for optimal placement but, according to its
BuzzFeed is looking for a product leader to take our Mobile apps to the next level. We’re a new kind of media company for the social world. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in