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Tag Archives: mobile

Mobile ad tech startup TapCommerce now belongs to Twitter

Re/code jour­nal­ist Ina Fried has revealed that New York’s mobile tech start­up Tap­Com­merce has just been acquired by Twit­ter. Found­ed in 2012, Tap­Com­merce rapid­ly estab­lished itself as a leader in mobile ad retar­get­ing. As any prod­uct man­ag­er famil­iar with the process could tes­ti­fy, while it’s

Mobile ad spend took off big time in 2013, says eMarketer

Peo­ple hold­ing media jobs in mobile adver­tis­ing agen­cies have final­ly seen the fruits of their labor pay off. Accord­ing to a new report from eMar­keter fea­tured in AdAge and sev­er­al oth­er news out­lets, mobile adver­tis­ing spend is on course to dou­ble by the close of