Bark & Co acquired $15 million in Series B funding and is showing the world just how powerful dogs can be in the tech world. Driven largely by the success of the company’s BarkBox, a subscription service which delivers dog treats to the homes of members,
Re/code journalist Ina Fried has revealed that New York’s mobile tech startup TapCommerce has just been acquired by Twitter. Founded in 2012, TapCommerce rapidly established itself as a leader in mobile ad retargeting. As any product manager familiar with the process could testify, while it’s
Mobile advertising agencies have a new measurement tool to play with in the shape of AppsFlyer’s new offering, “AppsFlyer for Agencies.” An integrated solution for a fragmented market Anyone with media jobs in mobile advertising will know how devilishly complicated it is to measure user
Tech product managers love it when the product they’re overseeing undergoes a major enhancement. This almost certainly means that tech startup Shopkick, which specializes in location-based offers, has a very happy product manager right now. The company has just announced a major new retail deal
People holding media jobs in mobile advertising agencies have finally seen the fruits of their labor pay off. According to a new report from eMarketer featured in AdAge and several other news outlets, mobile advertising spend is on course to double by the close of