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Tag Archives: Microsoft

Why ad agency account managers should support data collection

In a recent blog which should meet with the full agree­ment of most art direc­tors and account man­agers in online adver­tis­ing agen­cies, a Lon­­don-based solic­i­tor has made a com­pelling argu­ment against over-reg­u­la­­tive leg­is­la­tion which may need­less­ly con­strict the busi­ness of tar­get­ed adver­tis­ing (or OBA, online