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Is Salesforce a Great Place to Work? -

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Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

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Nielsen Why You Want to Work at this Digital Transformation Organization -

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Why You Want a Job at Twitter -

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How fast is this Blockchain thing going to take over? -

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Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

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Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

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What Company pays the Highest Advertising Salary in New York?

If you want to work in adver­tis­ing and earn the high­est adver­tis­ing salary of all your friends than New York is where you want to be.  New York City will bring in a por­tion of the $1.4 tril­lion eco­nom­ic out­put accord­ing to the Bureau of Labor Sta­tis­tics. Why is New York City the best place for adver­tis­ing exec­u­tives to earn a high salary? Its loca­tion, easy access to the sub­way, restau­rants with­in walk­ing dis­tance, are draws for Gen­er­a­tion X employ­ees. How­ev­er, is there com­pe­ti­tion among the high­est pay­ing adver­tis­ing com­pa­nies in New York? Accord­ing to MediaJobs.com, there are a wide range of adver­tis­ing account exec­u­tive posi­tions in New York. Accord­ing to Busi­ness Insid­er, the com­pa­ny offer­ing the high­est adver­tis­ing salary is Google. Employ­ees rank their sat­is­fac­tion with salaries as 4.4 out of 5. Google is locat­ed in Moun­tain View, Calif., but has New York offices. Google glad­ly forked over $100,000,000 for a Google exec’s adver­tis­ing salary in New York Twit­ter des­per­ate­ly need­ed to revamp it’s image, they sent an offer to a Google exec­u­tive and for­mer Dou­bleClick lieu­tenant, Neal Mohan. He was all set to go until Google offered him $100 mil­lion in stock to stay. This is how one of Google’s most suc­cess­ful…

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Is the next exodus of mass media in 3D Optics, Gestural Interfaces and Augmented Reality?

Is the next exodus of mass media in 3D optics, Gestural Interfaces and Augmented Reality?

I am going to tell you right here, right now, we are in for a com­plete par­a­digm shift of what con­tent and adver­tis­ing will mean. I don’t want to scare you and I don’t want to change sub­jects, but I just dis­cov­ered the word – Tech­no-telepa­thy, you see what I’m say­ing, get ready to be flipped upside down. So back on track, have you heard of Microsoft Hololens or Ocu­lus Rift, how about Daqri Smart Hel­met? So with the Microsoft Hololens they’ve cre­at­ed a per­son­al and work­place device, a head­set that ren­ders 3D con­tent only the wear­er can see. To the out­sider you will just be wear­ing bug­gy eyed glass­es. This AR (aug­ment­ed Real­i­ty) sys­tem is over­lay­ing images and objects onto your liv­ing rooms and offices. Don’t wor­ry, It affords you the mobil­i­ty to maneu­ver about the space with­out injury. The head­set tracks your move­ments, pays atten­tion to your gaze and reor­ga­nize what it is you see by pro­ject­ing light at your eyes with no ill effect. Since the device tracks where you are, you can use hand ges­tures; for now it’s lim­it­ed to midair clicks by rais­ing and low­er­ing your fin­ger to inter­act with the 3D images. The head­band…

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Why ad agency account managers should support data collection

In a recent blog which should meet with the full agree­ment of most art direc­tors and account man­agers in online adver­tis­ing agen­cies, a Lon­­don-based solic­i­tor has made a com­pelling argu­ment against over-reg­u­la­­tive leg­is­la­tion which may need­less­ly con­strict the busi­ness of tar­get­ed adver­tis­ing (or OBA, online behav­ioral adver­tis­ing). Unless peo­ple want to start pay­ing for the web con­tent they cur­rent­ly enjoy free of charge cour­tesy of adver­tis­ing rev­enue, they may need to become rather more skep­ti­cal about big gov­ern­ment attempts to impede (or “reg­u­late”) behav­ioral adver­tis­ing online. The scare quotes are delib­er­ate – the mean­ing of the term “reg­u­late” is to ensure that busi­ness is reg­u­lar, not leg­isla­tive­ly obstruct­ed. Con­fus­ing reg­u­la­tion with obstruc­tion As Joanne Frears (a solic­i­tor with the com­mer­cial law firm Jef­frey Greene Rus­sell Lim­it­ed) points out, Euro­pean Union leg­is­la­tion last year imposed a ‘vol­un­tary’ code to ensure that con­sumers are rou­tine­ly told how to opt out of OBA track­ing and are also invit­ed to give clear con­sent before per­mit­ting cook­ies to track their web activ­i­ties.  Adver­tis­ers are not per­mit­ted under the code to tar­get OBA to any­one under the age of twelve years. Last year, attempt­ing to sup­port the resis­tance data col­lec­tion, Microsoft announced a planned default “Do…

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Is the Do Not Track Decision the Beginning of the End for Microsoft Advertising?

Adver­tis­ers have been bay­ing for Microsoft’s blood this week fol­low­ing the soft­ware giant’s announce­ment that its lat­est brows­er, IE10, will auto­mat­i­cal­ly default to Do Not Track. This lat­est move comes after months of wran­gling between adver­tis­ers and Inter­net com­mu­ni­ties to imple­ment an opt-in Do Not Track (DNT) func­tion across all browsers by the end of 2012. By mak­ing such a stri­dent ges­ture, Microsoft may well have set a prece­dent and in doing so could poten­tial­ly be wav­ing good­bye to any ad sup­port for its prod­ucts going for­ward. Imme­di­ate Dia­logue Request­ed Even though adver­tis­ers have begged Microsoft to renege on its deci­sion, and despite the best efforts of Joe Liebowitz, the Fed­er­al Trade Com­mis­sion­er chair­man, Microsoft dug its heels in and defend­ed its strat­e­gy. Cor­po­rate VP Rik van der Kooi said: “Microsoft has a clear point of view around con­sumer pri­va­cy that is expressed through the acti­va­tion of the set­ting in Inter­net Explor­er 10. “Instead of debat­ing whether DNT is “on” or “off,” we should redou­ble our efforts as an indus­try and edu­cate con­sumers about how adver­tis­ing pays for the free Web expe­ri­ence we all now enjoy; how much rich­er people’s Web expe­ri­ences can be if they share their data with…

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Microsoft moves to calm shockwaves after default anti-tracking stance on IE10

Microsoft has moved to quell grow­ing dis­qui­et from dig­i­tal adver­tis­ers con­cern­ing its announce­ment that IE10 will send a “do not track” sig­nal to web adver­tis­ers by default. Cor­po­rate VP for Microsoft’s Adver­tis­ing Busi­ness Group, Rik van der Kooi, has issued a “read my lips” state­ment in Adweek which runs, “For the record, we are not retrench­ing on our com­mit­ment to build a lead­ing dig­i­tal adver­tis­ing busi­ness at Microsoft.” From “don’t ask don’t tell” to the age of dig­i­tal enlight­en­ment? Essen­tial­ly, van der Kooi is seek­ing to reas­sure the job­bing adver­tis­ing sales man­ag­er, busi­ness devel­op­ment man­ag­er and search engine mar­ket­ing spe­cial­ist that they will not need to look for new careers.  Microsoft remains ful­ly in favor of dig­i­tal adver­tis­ing.  Van der Kooi argues that it’s no longer accept­able to give peo­ple no say over how their data is being retained and used.  Con­sumers are becom­ing more and more con­cerned about pri­va­cy as the vol­ume of data col­lect­ed online explodes. He makes a com­pelling point.  Instead of a debate about turn­ing the DNT sig­nal on IE10 on or off, the pub­lic needs to be edu­cat­ed by indus­try experts on how the $30 bil­lion online adver­tis­ing indus­try pays for the free Web expe­ri­ence. …

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