Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

What Company pays the Highest Advertising Salary in New York?

If you want to work in adver­tis­ing and earn the high­est adver­tis­ing salary of all your friends than New York is where you want to be.  New York City will bring in a por­tion of the $1.4 tril­lion eco­nom­ic out­put accord­ing to the Bureau of Labor Sta­tis­tics. Why is New York City the best place for adver­tis­ing exec­u­tives to earn a high salary? Its loca­tion, easy access to the sub­way, restau­rants with­in walk­ing dis­tance, are draws for Gen­er­a­tion X employ­ees. How­ev­er, is there com­pe­ti­tion among the high­est pay­ing adver­tis­ing com­pa­nies in New York? Accord­ing to MediaJobs.com, there are a wide range of adver­tis­ing account exec­u­tive posi­tions in New York. Accord­ing to Busi­ness Insid­er, the com­pa­ny offer­ing the high­est adver­tis­ing salary is Google. Employ­ees rank their sat­is­fac­tion with salaries as 4.4 out of 5. Google is locat­ed in Moun­tain View, Calif., but has New York offices. Google glad­ly forked over $100,000,000 for a Google exec’s adver­tis­ing salary in New York Twit­ter des­per­ate­ly need­ed to revamp it’s image, they sent an offer to a Google exec­u­tive and for­mer Dou­bleClick lieu­tenant, Neal Mohan. He was all set to go until Google offered him $100 mil­lion in stock to stay. This is how one of Google’s most suc­cess­ful…

Read More

Is the next exodus of mass media in 3D Optics, Gestural Interfaces and Augmented Reality?

Is the next exodus of mass media in 3D optics, Gestural Interfaces and Augmented Reality?

I am going to tell you right here, right now, we are in for a com­plete par­a­digm shift of what con­tent and adver­tis­ing will mean. I don’t want to scare you and I don’t want to change sub­jects, but I just dis­cov­ered the word – Tech­no-telepa­thy, you see what I’m say­ing, get ready to be flipped upside down. So back on track, have you heard of Microsoft Hololens or Ocu­lus Rift, how about Daqri Smart Hel­met? So with the Microsoft Hololens they’ve cre­at­ed a per­son­al and work­place device, a head­set that ren­ders 3D con­tent only the wear­er can see. To the out­sider you will just be wear­ing bug­gy eyed glass­es. This AR (aug­ment­ed Real­i­ty) sys­tem is over­lay­ing images and objects onto your liv­ing rooms and offices. Don’t wor­ry, It affords you the mobil­i­ty to maneu­ver about the space with­out injury. The head­set tracks your move­ments, pays atten­tion to your gaze and reor­ga­nize what it is you see by pro­ject­ing light at your eyes with no ill effect. Since the device tracks where you are, you can use hand ges­tures; for now it’s lim­it­ed to midair clicks by rais­ing and low­er­ing your fin­ger to inter­act with the 3D images. The head­band…

Read More

Why ad agency account managers should support data collection

In a recent blog which should meet with the full agree­ment of most art direc­tors and account man­agers in online adver­tis­ing agen­cies, a Lon­­don-based solic­i­tor has made a com­pelling argu­ment against over-reg­u­la­­tive leg­is­la­tion which may need­less­ly con­strict the busi­ness of tar­get­ed adver­tis­ing (or OBA, online behav­ioral adver­tis­ing). Unless peo­ple want to start pay­ing for the web con­tent they cur­rent­ly enjoy free of charge cour­tesy of adver­tis­ing rev­enue, they may need to become rather more skep­ti­cal about big gov­ern­ment attempts to impede (or “reg­u­late”) behav­ioral adver­tis­ing online. The scare quotes are delib­er­ate – the mean­ing of the term “reg­u­late” is to ensure that busi­ness is reg­u­lar, not leg­isla­tive­ly obstruct­ed. Con­fus­ing reg­u­la­tion with obstruc­tion As Joanne Frears (a solic­i­tor with the com­mer­cial law firm Jef­frey Greene Rus­sell Lim­it­ed) points out, Euro­pean Union leg­is­la­tion last year imposed a ‘vol­un­tary’ code to ensure that con­sumers are rou­tine­ly told how to opt out of OBA track­ing and are also invit­ed to give clear con­sent before per­mit­ting cook­ies to track their web activ­i­ties.  Adver­tis­ers are not per­mit­ted under the code to tar­get OBA to any­one under the age of twelve years. Last year, attempt­ing to sup­port the resis­tance data col­lec­tion, Microsoft announced a planned default “Do…

Read More

Is the Do Not Track Decision the Beginning of the End for Microsoft Advertising?

Adver­tis­ers have been bay­ing for Microsoft’s blood this week fol­low­ing the soft­ware giant’s announce­ment that its lat­est brows­er, IE10, will auto­mat­i­cal­ly default to Do Not Track. This lat­est move comes after months of wran­gling between adver­tis­ers and Inter­net com­mu­ni­ties to imple­ment an opt-in Do Not Track (DNT) func­tion across all browsers by the end of 2012. By mak­ing such a stri­dent ges­ture, Microsoft may well have set a prece­dent and in doing so could poten­tial­ly be wav­ing good­bye to any ad sup­port for its prod­ucts going for­ward. Imme­di­ate Dia­logue Request­ed Even though adver­tis­ers have begged Microsoft to renege on its deci­sion, and despite the best efforts of Joe Liebowitz, the Fed­er­al Trade Com­mis­sion­er chair­man, Microsoft dug its heels in and defend­ed its strat­e­gy. Cor­po­rate VP Rik van der Kooi said: “Microsoft has a clear point of view around con­sumer pri­va­cy that is expressed through the acti­va­tion of the set­ting in Inter­net Explor­er 10. “Instead of debat­ing whether DNT is “on” or “off,” we should redou­ble our efforts as an indus­try and edu­cate con­sumers about how adver­tis­ing pays for the free Web expe­ri­ence we all now enjoy; how much rich­er people’s Web expe­ri­ences can be if they share their data with…

Read More

Microsoft moves to calm shockwaves after default anti-tracking stance on IE10

Microsoft has moved to quell grow­ing dis­qui­et from dig­i­tal adver­tis­ers con­cern­ing its announce­ment that IE10 will send a “do not track” sig­nal to web adver­tis­ers by default. Cor­po­rate VP for Microsoft’s Adver­tis­ing Busi­ness Group, Rik van der Kooi, has issued a “read my lips” state­ment in Adweek which runs, “For the record, we are not retrench­ing on our com­mit­ment to build a lead­ing dig­i­tal adver­tis­ing busi­ness at Microsoft.” From “don’t ask don’t tell” to the age of dig­i­tal enlight­en­ment? Essen­tial­ly, van der Kooi is seek­ing to reas­sure the job­bing adver­tis­ing sales man­ag­er, busi­ness devel­op­ment man­ag­er and search engine mar­ket­ing spe­cial­ist that they will not need to look for new careers.  Microsoft remains ful­ly in favor of dig­i­tal adver­tis­ing.  Van der Kooi argues that it’s no longer accept­able to give peo­ple no say over how their data is being retained and used.  Con­sumers are becom­ing more and more con­cerned about pri­va­cy as the vol­ume of data col­lect­ed online explodes. He makes a com­pelling point.  Instead of a debate about turn­ing the DNT sig­nal on IE10 on or off, the pub­lic needs to be edu­cat­ed by indus­try experts on how the $30 bil­lion online adver­tis­ing indus­try pays for the free Web expe­ri­ence. …

Read More